2012-02-22 14:53:45 - Fast Market Research recommends "Gum in Kenya" from Euromonitor International, now available

The category was affected by increasing production costs in 2011. The cost of sugar doubled from the previous year, and this affected production in the category. Furthermore, increasing electricity and fuel costs also had a negative impact on manufacturers' margins.

Euromonitor International's Gum in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Alfajores, Bagged Selflines/Softlines,

Boiled Sweets, Boxed Assortments, Bubble Gum, Chewing Gum, Chocolate with Toys, Countlines, Liquorice, Lollipops, Medicated Confectionery, Mints, Other Chocolate Confectionery, Other Sugar Confectionery, Pastilles, Gums, Jellies and Chews, Seasonal Chocolate, Tablets, Toffees, Caramels and Nougat.


Full Report Details at
- www.fastmr.com/prod/331512_gum_in_kenya.aspx


Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Gum market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Partial Table of Contents:

GUM IN KENYA
Euromonitor International
December 2011

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Gum by Category: Volume 2006-2011
Table 2 Sales of Gum by Category: Value 2006-2011
Table 3 Sales of Gum by Category: % Volume Growth 2006-2011
Table 4 Sales of Gum by Category: % Value Growth 2006-2011
Table 5 Gum Company Shares 2006-2010
Table 6 Gum Brand Shares 2007-2010
Table 7 Sales of Gum by Distribution Format: % Analysis 2006-2011
Table 8 Forecast Sales of Gum by Category: Volume 2011-2016
Table 9 Forecast Sales of Gum by Category: Value 2011-2016
Table 10 Forecast Sales of Gum by Category: % Volume Growth 2011-2016
Table 11 Forecast Sales of Gum by Category: % Value Growth 2011-2016
Executive Summary
Regional Integration Boosts Trade in East Africa
Changing Consumer Lifestyles Fed by Rising Middle Class
Growth of Retail Boosting the Sector
High Fuel and Production Costs Threaten To Curtail Growth in Value Sales
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2006-2011
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2006-2011
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 16 Sales of Impulse and Indulgence Products by Category: Volume 2006-2011
Table 17 Sales of Impulse and Indulgence Products by Category: Value 2006-2011
Table 18 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2006-2011
Table 19 Sales of Impulse and Indulgence Products by Category: % Value Growth 2006-2011
Table 20 Company Shares of Impulse and Indulgence Products 2006-2010
Table 21 Brand Shares of Impulse and Indulgence Products 2007-2010
Table 22 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2011-2016
Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Value 2011-2016
Table 24 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2011-2016
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2011-2016
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 26 Sales of Nutrition/Staples by Category: Volume 2006-2011
Table 27 Sales of Nutrition/Staples by Category: Value 2006-2011
Table 28 Sales of Nutrition/Staples by Category: % Volume Growth 2006-2011
Table 29 Sales of Nutrition/Staples by Category: % Value Growth 2006-2011
Table 30 Company Shares of Nutrition/Staples 2006-2010
Table 31 Brand Shares of Nutrition/Staples 2007-2010
Table 32 Forecast Sales of Nutrition/Staples by Category: Volume 2011-2016
Table 33 Forecast Sales of Nutrition/Staples by Category: Value 2011-2016
Table 34 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2011-2016

Full Table of Contents is available at:
-- www.fastmr.com/catalog/product.aspx?productid=331512&dt=t

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009

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