2012-09-12 05:35:18 - Gum in Russia - Market Research Report - a new market research report on companiesandmarkets.com

The largest retail chains continued to increase their penetration in gum in Russia, at the expense of traditional leading channels: independent small grocers and kiosks. The development of self-service retail formats affected consumer behaviour. Consumers visit stores less frequently, which reduces the demand for impulse products like gum. This change in behaviour led to some stagnation in retail volume sales. Manufacturers were forced to reconsider the positioning of their gum, launching new...

Euromonitor International´s Gum in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic

 

 

analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Bubble Gum, Chewing Gum.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Gum market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market´s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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