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H&M - Verdict Company Briefing - new company profile report published
H&M - Verdict Company Briefing - a new company profile report on 2014-03-10 19:33:01
H&M continues to expand its physical presence around the world, with new stores in China, the US and Eastern Europe driving future growth. Its focus on new brands, with the launch of & Other Stories in spring 2013 will also broaden its appeal. This company briefing includes estimated sales data and market shares for H&M´s total clothing, womenswear, menswear, childrenswear and accessories.

Report Scope

- Justify and inform development of having an international presence by uncovering H&M´s global expansion strategy.
- Inform development of designer and celebrity collaborations in clothing by uncovering H&M´s activity in this area and customer reaction.
- Understand the range of purchasing channels that H&M offers its customers in order to maximise the potential of your own ecommerce proposition.
- Benchmark H&M´s UK performance in clothing by using our proprietary sales data for womenswear, menswear, childrenswear and accessories.

Key Highlights

While H&M´s appeal remains focused on the budget customer under 30, the development of COS and & Other Stories will widen its appeal to customers in their 30s and 40s. A wider demographic profile will give H&M a greater insurance against demographic shifts as well as changing patterns of spending power.

Though markets outside western Europe only contribute around 25.0% of sales, these are seeing some of the fastest growth rates, with sales in China growing 50.0% in 2011/12 (in Swedish krona). In these markets, H&M´s fashionable brand image and tie ups with global celebrities are tapping into the homogenisation of fashion tastes across boundaries.

While a few retail brands like Topman dominate the men´s high fashion sector of the UK market, we believe there is a gap for stylish men´s clothing at a midmarket price point. H&M is in an ideal position to push into this area, given that it already has a strong foothold in the market.

Reasons to Buy

- How have H&M´s UK clothing sales and densities developed and how do we see this changing?
- What are H&M´s aims for international expansion of stores and online? What is the likely outcome?
- What is H&M´s share of the UK market for womenswear, menswear, childrenswear and accessories? What is our market share prediction for 2013?
- Has H&M continued its designer collaborations with any new ranges? What is our opinion on their success and their future in the business?
- How has H&M´s new concession format in the UK expanded its presence and has it impacted its position in the clothing market?

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Press Information

Published by
Mike King
London: +44 (0) 203 086 8600

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