2013-03-12 17:12:28 - New Consumer Goods research report from MarketLine is now available from Fast Market Research
One of the most recognizable names in the hair care industry, Head & Shoulders has celebrated over 50 years of success. It is a renowned international brand established by Procter and Gamble (P&G). P&G are the global leaders in the hair care industry with over 20% global market share from Head & Shoulders and Pantene. In 2011 P&Gs beauty segment made 24% of net sales and 24% of net earnings.
Features and benefits
* MarketLine Case Studies describe topics such as innovative products, business models, and significant company acquisitions
* Fact-based and presented in an accessible style, they explain the rationale of commercial decisions and illustrate wider market and economic trends
Full Report Details at
- www.fastmr.com/prod/546474_head_shoulders_establishing_a_mass_co ..
More than 50% of people
suffer from dandruff at least once in their life, making it the most common of all scalp problems. Head & Shoulders is one of the best known shampoo brands around the world; shifting a gigantic 29 million units a year- about 110 bottles of the anti- dandruff formula sold every minute.
Head & Shoulders have excelled with their marketing strategy. Brand endorsement with strong and associated names is helpful for market penetration for new and extended brands.
The hair care industry in India is growing rapidly; so it is no surprise that this market is becoming fiercely competitive. Existing players will have to use strategies such as improving / launching new products, reducing prices and focus on promotion and marketing; In order for their products to maintain market share.
Your key questions answered
* How has Head & Shoulders transformed from a medicated shampoo to a mass consumer product?
* How successful has Head & Shoulders been in entering the Indian shampoo industry?
Report Table of Contents:
PRODUCT EVOLUTION AND DIVERSIFICATION
Global market leaders in the retail hair care market
Medicated shampoo aimed at people with scalp problems
Re-branding from medicated shampoo to mass consumer product
Widening product range to gender specific products
EMERGING MARKET: INDIA
Changing brand name
Head & Shoulders take their eye off the ball
P&G on the brink of a price war with competitor
Unilever still dominating the Indian shampoo industry
P&G make their mark in India
Head & Shoulders has gone from strength to strength since it was established and still has great scope for growth in India
Ask the analyst
MarketLine is a global publisher of company, industry and country information. Their clients operate across a wide variety of industries and job functions and range from multinational corporations right down to small businesses in both developed and developing economies. MarketLine users enjoy access to content that is trustworthy, up to date and reasonably priced and routinely turn to them as their first-stop resource for instantly accessible, reliable business information. View more research from MarketLine at www.fastmr.com/catalog/publishers.aspx?pubid=1034
About Fast Market Research
Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.
For more information about these or related research reports, please visit our website at www.fastmr.com
or call us at 1.800.844.8156.