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Herbal/Traditional Products in Hong Kong, China: New research report available at Fast Market Research


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2014-08-15 08:23:52 - New Healthcare market report from Euromonitor International: "Herbal/Traditional Products in Hong Kong, China"

There was growing consumer awareness of traditional Chinese medicine towards the end of the review period, with growing interest in packaged pCm products. There was growing consumer awareness of these products thanks to stronger marketing support and wider media coverage, while widespread internet access also facilitated consumers' research into TCM formulations and herbs and their benefits. Growth for TCM herbal/traditional products was also encouraged by rising immigration from Mainland China and by shopping tourism into Hong Kong. Some Mainland tourists purchase products such as Eu Yan Sang Bo Ying Compound and Vita Green's VitaCalm in herbal/traditional calming and sleeping during their stay, due to higher taxes in the Mainland.

Competitive Landscape

Vita Green continued to be the leading player in herbal/traditional products

in 2013 with 8% value share. This company benefits from offering a wide range of TCM products and from a strong reputation for quality and efficacy. The company is notably the dominant player in herbal/traditional calming and sleeping, where its VitaCalm brand accounted for 67% value share in the year. The company continued to gain share marginally in 2013 over the previous year, benefiting from strong investment in TV advertising and celebrity endorsements in the last two years of the review period.

Full Report Details at
- www.fastmr.com/prod/858952_herbaltraditional_products_in_hong_ko ..

Industry Prospects

The boom in herbal/traditional dietary supplements during the review period will result in this product area showing signs of maturity in the forecast period. A higher sales base and strong household penetration by the end of the review period will leave less scope for growth. With this product area dominating overall herbal/traditional products, accounting for 71% of overall value at the end of the review period, overall sales growth is expected to slow for herbal/traditional products. Value growth at constant 2013 prices exceeded 8% CAGR during the review period, with less than 3% CAGR expected for the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Herbal/Traditional Products in Hong Kong, China market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Herbal/Traditional Products in Hong Kong, China?
* What are the major brands in Hong Kong, China?
* What is the market size of Herbal/Traditional Products in Hong Kong, China?
* What are the major brands in Hong Kong, China?
* Are Ayurvedic or Traditional Chinese Medicine products available in Hong Kong, China?
* Which traditional products, like charcoal, bird's nest, camphor, valerian, or menthol, are popular?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Herbal/Traditional Calming and Sleeping Products, Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Medicinal Teas, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Smoking Cessation Aids, Herbal/Traditional Tonics and Bottled Nutritive Drinks, Herbal/Traditional Topical Analgesics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at www.fastmr.com or call us at 1.800.844.8156.


Author:
Bill Thompson
e-mail
Web: www.fastmr.com
Phone: 18008448156

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