2013-02-03 08:18:55 - New Consumer Goods market report from Euromonitor International: "Home and Garden in Italy"

Home and garden saw very mixed results in 2011 largely due to the uncertain economic environment. Home improvement and gardening both posted growth, with consumers taking on more of their own repairs and renovations. In contrast, both home furnishings and housewares saw sales fall as consumers cut back on new purchases given the lack of spending confidence.

Euromonitor International's Home and Garden in Italy report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product

developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2017 illustrate how market demand is expected to evolve in the medium-term


Full Report Details at
- www.fastmr.com/prod/532374_home_and_garden_in_italy.aspx


Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Partial Table of Contents:

HOME AND GARDEN IN ITALY
Euromonitor International
January 2013

LIST OF CONTENTS AND TABLES

Executive Summary
Mixed Performance Recorded in 2011
the Economic Crisis Pushes People To Spend More Time at Home
Fragmented Market, High Levels of Competition
Specialists Continues To Hold the Lion's Share
Decrease Expected Over the Forecast Period
Key Trends and Developments
Economic Crisis Behind the Setback
Grocery Retailers Gain Ground
the "bamboccioni" Growing Phenomenon
Cities Are As Important As Rural Areas
Chained Specialist Retailers Lead the Market
Market Data
Table 1 Sales of Home and Garden by Category: Value 2006-2011
Table 2 Sales of Home and Garden by Category: % Value Growth 2006-2011
Table 3 Home and Garden Company Shares 2009-2011
Table 4 Home and Garden Brand Shares 2009-2011
Table 5 Penetration of Private Label by Category 2009-2011
Table 6 Sales of Home and Garden by Distribution Format: % Analysis 2006-2011
Table 7 Forecast Sales of Home and Garden by Category: Value 2011-2016
Table 8 Forecast Sales of Home and Garden by Category: % Value Growth 2011-2016
Sources
Summary 1 Research Sources
Bialetti Industrie SpA in Home and Garden (italy)
Strategic Direction
Key Facts
Summary 2 Bialetti Industrie Spa: Key Facts
Summary 3 Bialetti Industrie Spa: Operational Indicators
Company Background
Production
Summary 4 Bialetti Industrie Spa: Production Statistics 2011
Competitive Positioning
Summary 5 Bialetti Industrie SpA: Competitive Position 2011
Compa SRL in Home and Garden (italy)
Strategic Direction
Key Facts
Summary 6 Compa Tech Srl: Key Facts
Summary 7 Compa Tech Srl: Operational Indicators
Company Background
Competitive Positioning
Summary 8 Compa Srl: Competitive Position 2011
Husqvarna Italia in Home and Garden (italy)
Strategic Direction
Key Facts
Summary 9 Husqvarna Italia: Key Facts
Summary 10 Husqvarna Italia: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 Husqvarna Italia: Competitive Position 2011
Mc Group Scarl in Home and Garden (italy)
Strategic Direction
Key Facts
Summary 12 MC Group Scarl: Key Facts
Summary 13 MC Group Scarl: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 14 MC Group Scarl: Private Label Portfolio
Competitive Positioning
Summary 15 MC Group Scarl: Competitive Position 2011
Morelato SpA in Home and Garden (italy)
Strategic Direction
Key Facts
Summary 16 Morelato SRL: Key Facts
Summary 17 Morelato Srl: Operational Indicators
Company Background
Production
Summary 18 Morelato Srl: Production Sites 2011
Competitive Positioning
Summary 19 Morelato Srl: Competitive Position 2011
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 9 Sales of Gardening by Category: Value 2006-2011
Table 10 Sales of Gardening by Category: % Value Growth 2006-2011
Table 11 Gardening Company Shares 2009-2011
Table 12 Gardening Brand Shares 2009-2011
Table 13 Sales of Gardening by Distribution Format: % Analysis 2006-2011
Table 14 Forecast Sales of Gardening by Category: Value 2011-2016

Full Table of Contents is available at:
-- www.fastmr.com/catalog/product.aspx?productid=532374&dt=t

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