2012-11-23 13:48:58 - Fast Market Research recommends "Home Care in Thailand" from Euromonitor International, now available

Home care in Thailand recorded reasonable retail current value growth in 2011, despite the fact that most of the categories have become highly mature. However, in retail volume terms, some home care saw a decline, since concentrated and multipurpose products have become more popular, especially in laundry care. The market was driven by a product-oriented strategy and unique offerings, which led to value-added and offerings with additional benefits which fuelled an increase in unit prices.

Euromonitor International's Home Care in Thailand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading

companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.


Full Report Details at
- www.fastmr.com/prod/504393_home_care_in_thailand.aspx


Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Partial Table of Contents:

HOME CARE IN THAILAND
Euromonitor International
October 2012

LIST OF CONTENTS AND TABLES

Executive Summary
Growth Slows Due To Maturity
Hygiene and Safety Continue To Be Deciding Factors in Purchases
Multinationals and Private Label Dominate
Convenience Stores, Supermarkets and Hypermarkets Benefit From Chained Retailer Expansion
Innovative Product Development and Aggressive Marketing Support Will Be the Main Driving Force for Growth
Key Trends and Developments
Multiple-benefit Products Are Perceived As Value for Money
Chained Retailer Expansion Creates A Dynamic Environment
Emergence of Value-added and Premium Private Label Products Manufactured by Local Companies
New Product Development Focuses on Safety and Hygiene
New Products Launched Despite Maturing Market
Market Indicators
Table 1 Households 2006-2011
Market Data
Table 2 Sales of Home Care by Category: Value 2006-2011
Table 3 Sales of Home Care by Category: % Value Growth 2006-2011
Table 4 Home Care Company Shares 2007-2011
Table 5 Home Care Brand Shares 2008-2011
Table 6 Penetration of Private Label by Category 2006-2011
Table 7 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 8 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 9 Forecast Sales of Home Care by Category: Value 2011-2016
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Sources
Summary 1 Research Sources
Ars Chemical (thailand) Co Ltd in Home Care (thailand)
Strategic Direction
Key Facts
Summary 2 ARS Chemical (Thailand) Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 ARS Chemical (Thailand) Co Ltd: Competitive Position 2011
Bio Consumer Co Ltd in Home Care (thailand)
Strategic Direction
Key Facts
Summary 4 Bio Consumer Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Bio Consumer Co Ltd: Competitive Position 2011
Ip Manufacturing Co Ltd in Home Care (thailand)
Strategic Direction
Key Facts
Summary 6 IP Manufacturing Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 IP Manufacturing Co Ltd: Competitive Position 2011
Sathaporn Marketing Co Ltd in Home Care (thailand)
Strategic Direction
Key Facts
Summary 8 Sathaporn Marketing Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Sathaporn Marketing Co Ltd: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 11 Sales of Air Care by Category: Value 2006-2011
Table 12 Sales of Air Care by Category: % Value Growth 2006-2011
Table 13 Battery Operated vs Plug-in Electric Air Fresheners: % Value Breakdown 2008-2011
Table 14 Air Care Fragrances Rankings by Value 2006-2011
Table 15 Air Care Company Shares 2007-2011
Table 16 Air Care Brand Shares 2008-2011
Table 17 Forecast Sales of Air Care by Category: Value 2011-2016
Table 18 Forecast Sales of Air Care by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Sales of Bleach: Value 2006-2011

Full Table of Contents is available at:
-- www.fastmr.com/catalog/product.aspx?productid=504393&dt=t

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009

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