2012-09-26 00:33:32 - Home Improvement in South Africa - Market Research Report - a new market research report on companiesandmarkets.com

Attitudes to home improvement across income groups in South Africa. High-income consumers are most likely to hire professionals when it comes to home improvement. Mid-income consumers are more likely to engage in DIY as a hobby or simply in order to save money but are also likely to hire professionals for larger projects or when they feel they lack expertise. Low-income consumers are meanwhile typically reliant on themselves, friends and family when it comes to home improvement projects, with...

This Home Improvement in South Africa report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It

 

 

also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2016 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Bathroom and Sanitaryware, Electrical Supplies, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Home Improvement market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market´s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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