2014-08-15 09:24:34 - Fast Market Research recommends "Home Insecticides in Hungary" from Euromonitor International, now available
Home insecticides in Hungary remained strongly dependent on the weather and the resulting amount of flying and crawling insects, as well as the disposable income level of consumers. In 2013,a relatively wet spring was followed by a hot summer, which resulted in an increased number of mosquitoes and flies, helping to drive retail volume sales of home insecticides. Local governments also spent on spraying against mosquitoes, especially in key touristic areas of Hungary, such as Budapest and Lake Balaton, although this did not replace the need for home insecticides.
SC Johnson Kft remained the leading player in home insecticides in 2013, in accounting for a retail value sales share of37%.Raid, the company's flagship brand in home insecticides, was present across
all categories. Although the premium products of SC Johnson were relatively expensive they possessed high quality and, as a result, customers were willing to purchase them. The Raid brand was promoted through television spots regularly in the summer season. Raid brand continued to lead electric insecticides, insecticide baits and spray/aerosol insecticides in 2013, while it was second in insecticide coils and third in other home insecticides. Spotless Hungary, with its Vape brand, ranked second in home insecticides in 2013, accounting for a retail value sales share of 19%. Under the Vape brand, the company offered premium products in electric insecticides, insecticide coils, spray/aerosol insecticides and other home insecticides. Vape remained the leading brand in insecticide coils in 2013, due to the company offering its insecticide coils in three fragrances and because of their long durability.
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It is hard to predict the movements in sales for the upcoming period, as performance of home insecticides is strongly dependent on the weather, and the resulting number of flies, mosquitoes, ants, ticks and other bugs. However, as the climate in Hungary is currently shifting towards hotter springs and summers and milder winters, it is likely that there will be a higher number of insects, which will result in growing demand for home insecticides. Meanwhile, as consumer purchasing power is predicted to improve further, it is expected that both retail volume and value sales will see moderate positive growth.
Discover the latest market trends and uncover sources of future market growth for the Insecticides industry in Hungary with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Insecticides industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.
The Insecticides in Hungary market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Insecticides in Hungary?
* What are the major brands in Hungary?
* Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in Hungary?
* What are the key new product launches in the insecticides market?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions
Product coverage: Electric Insecticides, Insecticide Baits, Insecticide Coils, Other Home Insecticides, Spray/Aerosol Insecticides.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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