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Home Insecticides in Sweden - New Market Research Report

Fast Market Research recommends "Home Insecticides in Sweden" from Euromonitor International, now available 2014-08-15 09:40:30
New legislation was put in place in Sweden during September 2013 that affected biocide products, ie products that can kill living organisms. The legislation makes it more expensive to develop new products with an increased application fee and tougher documentation measures to prove the shelf life of new products. There is a certain buffer zone for two to three years for this legislation, but companies that already have mature products with a high share of sales will gain as they have already proven the shelf life for these. In addition, to cover for the higher application fee to register the product, a company needs to sell its products in more markets than just Sweden. The legislation is therefore expected to hamper new product development for small companies and it is more likely that the category will consolidate during the forecast period.

Full Report Details at

Competitive Landscape

Bayer led sales with a value share of 23% in 2013, and registered sales of SEK19 million. Bayer has had a long presence in Sweden and has with its category penetration, distributed its products to reach both grocery retailers and non-grocery retailers, such as garden and building suppliers.

Industry Prospects

The two greatest challenges for manufacturers within home insecticides in Sweden are the environmental concerns Swedes have about these chemical products and the consolidation that the new biocide legislation may force. Swedes want to decrease the usage of chemical products in their homes, which might result in them looking for other alternatives to get rid of insects, alternatives that may even exist outside of home insecticides. The new biocide legislation is expected to put a strain on product development, especially for smaller players that will have to combat further consolidations and private label.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Insecticides industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Insecticides industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Insecticides in Sweden market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Insecticides in Sweden?
* What are the major brands in Sweden?
* Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in Sweden?
* What are the key new product launches in the insecticides market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Electric Insecticides, Insecticide Baits, Insecticide Coils, Other Home Insecticides, Spray/Aerosol Insecticides.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Report Table of Contents:



Competitive Landscape
Category Data
Table 1 Sales of Home Insecticides by Category: Value 2008-2013
Table 2 Sales of Home Insecticides by Category: % Value Growth 2008-2013
Table 3 Sales of Spray/Aerosol Insecticides by Type: % Value Breakdown 2008-2013
Table 4 NBO Company Shares of Home Insecticides: % Value 2009-2013
Table 5 LBN Brand Shares of Home Insecticides: % Value 2010-2013
Table 6 Forecast Sales of Home Insecticides by Category: Value 2013-2018
Table 7 Forecast Sales of Home Insecticides by Category: % Value Growth 2013-2018
Executive Summary
2013 Sees Improving Performance
Consumers Reach for Advanced Solutions
Premium Multinational Brands Dominate
Private Label Products Continue To Grow Through Modern Grocery Channels
Better Outlook in Light of Projected Economic Recovery
Key Trends and Developments
Consumers Seek Best Price-value Ratio
All-in-one Convenience in Washing
Spring-cleaning Trends
Market Indicators
Table 8 Households 2008-2013
Market Data
Table 9 Sales of Home Care by Category: Value 2008-2013
Table 10 Sales of Home Care by Category: % Value Growth 2008-2013
Table 11 NBO Company Shares of Home Care: % Value 2009-2013
Table 12 LBN Brand Shares of Home Care: % Value 2010-2013
Table 13 Penetration of Private Label in Home Care by Category: % Value 2008-2013
Table 14 Distribution of Home Care by Format: % Value 2008-2013
Table 15 Distribution of Home Care by Format and Category: % Value 2013
Table 16 Forecast Sales of Home Care by Category: Value 2013-2018
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2013-2018
Summary 1 Research Sources

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156.

Press Information

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