2014-04-28 11:24:02 - Hong Kong Beer Market Insights 2013 - a new market research report on companiesandmarkets.com
Hong Kong is a net beer importer with a small but mature beer market. Beer consumption is closely related to the overall GDP and consumer expenditure in the territory. High inflation resulted in rising beer prices and unfavourably impacted beer sales. However, hot summer weather and global sports events drove people to pubs and bars, leading to overall growth of 3% in 2012.
The top three leading brands, Blue Girl, San Miguel and Skol, retained a strong presence in the market. Although San Miguel experienced a drop in sales of its own brand, it acquired the distribution rights of many international brands and maintained its overall market position.
A levy on glass bottle suppliers is being considered by the government. If it
is imposed the cost of beer will likely increase, negatively impacting sales. Sales have become somewhat restricted by cost pressures, such as operations, rent and labour, which are steadily pushing prices upwards. The strong demand for leading and niche brands drove beer imports to increase in 2012.
Hong Kong remains largely a lager market, as consumers have a strong preference for cold and transparent beer. This dominating trend is expected to continue in the future.
Carlsberg remained strong in the market and grew very steadily during 2012. The brand promoted through television commercials and via campaigns in on- and off-premise channels.
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