Free Submission Public Relations & NewsPR-inside.com
Home
Deutsch English

Finance
Hong Kong Beer Market Insights 2013

Hong Kong beer market: 3% overall growth witnessed in 2012


Print article Print article
© companiesandmarkets.com

companiesandmarkets.com
companiesandmarkets.com
2014-04-28 11:24:02 - Hong Kong Beer Market Insights 2013 - a new market research report on companiesandmarkets.com

Hong Kong is a net beer importer with a small but mature beer market. Beer consumption is closely related to the overall GDP and consumer expenditure in the territory. High inflation resulted in rising beer prices and unfavourably impacted beer sales. However, hot summer weather and global sports events drove people to pubs and bars, leading to overall growth of 3% in 2012.

The top three leading brands, Blue Girl, San Miguel and Skol, retained a strong presence in the market. Although San Miguel experienced a drop in sales of its own brand, it acquired the distribution rights of many international brands and maintained its overall market position.

A levy on glass bottle suppliers is being considered by the government. If it

 

 

is imposed the cost of beer will likely increase, negatively impacting sales. Sales have become somewhat restricted by cost pressures, such as operations, rent and labour, which are steadily pushing prices upwards. The strong demand for leading and niche brands drove beer imports to increase in 2012.

Hong Kong remains largely a lager market, as consumers have a strong preference for cold and transparent beer. This dominating trend is expected to continue in the future.

Carlsberg remained strong in the market and grew very steadily during 2012. The brand promoted through television commercials and via campaigns in on- and off-premise channels.

Click for report details: www.companiesandmarkets.com/Market/Food-and-Drink/Market-Researc ..

Browse all Food and Drink Market Research Reports www.companiesandmarkets.com/Market/Food-and-Drink/Market-Researc ..

Browse all Food and Drink Company Profile Reports www.companiesandmarkets.com/Market/Food-and-Drink/Company-Profil ..

Browse all Latest Market Research Reports www.companiesandmarkets.com/Market/All/Market-Research?aCode=f3f ..

About Us
Companiesandmarkets.com is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles, Companiesandmarkets.com’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.


Author:
Mike King
e-mail
Web: www.companiesandmarkets.com
Phone: London: +44 (0) 203 086 8600

Disclaimer: If you have any questions regarding information in these press releases please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims contents contained in this release.
Latest News
Read the Latest News
www.newsenvoy.com

 


Terms & Conditions | Privacy | About us | Contact PR-inside.com