Free Submission Public Relations &
Deutsch English

Hungary Beer Market Insights 2013

Hungary beer market: Lager beer holds 94% share of industry

Print article Print article
2014-01-31 02:47:02 - Hungary Beer Market Insights 2013 - a new market research report on

Most of the beer consumed in Hungary is lager beer, which continues to hold a share of almost 94%, although the segment has lost 5% to other beers over the past five years, as the market has diversified and become more sophisticated.

Heineken created the non-alcoholic beer mixes segment by launching Soproni Zero in 2012. This move was shortly followed by Molson Coors´ introduction of BorsodiFriss Zero and it is reasonable to expect the same move from SABMiller in 2013.As the market faces a relapse and leading brewers are fighting for their market share, the market gets more sophisticated, with brewers trying to attract consumers by other means than just price promotions.

An increase in excise duty was introduced for all brewers,



large and small in early 2013. Adding to the 2% increase in VAT during 2012, this pushes the duties levied on beer to one of the highest in the EU.

The Hungarian beer market has a relatively small number of products produced under PL, recording modest market share of below 9%, despite impressive growth in 2012.

According to most producers, beer mixes are close to reaching their full potential and therefore the segment needs to be stimulated. The main innovations designed to energize the segment were new flavors in the existing ranges and the launch of more non-alcoholic beer mixes during the year.

Despite the fact that, in volume terms at least, small brewers remain insignificant and their path to consumers is more difficult due to the high costs of distributing outside their neighboring areas or penetrating modern retail, microbreweries take pride in their products and continue to present them at various festivals across the country throughout the year.

Borsodi launched an extra large beer can (55cl), unique on the Hungarian beer market and promoted it as ´10% free beer´, and also released a 50cl PET bottle for BorsodiFriss lemon beer mix. It is similar to soft drinks packaging and directly targets soft drinks consumers.

Most of the beer market´s contraction in 2012 was caused by the continuing decline in on-premise consumption, as consumers are forced to limit their number of on-premise visits by the widespread lack of disposable income.

Click for report details: ..

Browse all Food and Drink Market Research Reports ..

Browse all Food and Drink Company Profile Reports ..

Browse all Latest Market Research Reports ..

About Us is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles,’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.

Mike King
Phone: London: +44 (0) 203 086 8600

Disclaimer: If you have any questions regarding information in these press releases please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims contents contained in this release.
Latest News
Read the Latest News


Terms & Conditions | Privacy | About us | Contact