2013-02-25 09:56:48 - New Consumer Goods research report from Business Monitor International is now available from Fast Market Research

The Hungarian consumer electronics market is in no position to enjoy a recovery in 2013, with overall demand expected to be flat in US dollar terms%, although there should be a few growth areas such as tablets, ultrabooks and smartphones. The Hungarian consumer faces yet another tough year, as fiscal austerity, tighter credit conditions, weakening confidence, a still-large overhang of debt and elevated unemployment levels all pose major challenges to households. However, the consumer electronics market still has considerable latent growth potential. Home computer penetration remains low compared with peer group countries for example - only slightly higher than Romania and Bulgaria - while internet penetration is also relatively low as a percentage of households.


Full Report Details at
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www.fastmr.com/prod/541211_hungary_consumer_electronics_report_q ..


Headline Expenditure Projections

* Computer Hardware Sales: US$1.2bn in 2012 and remains US$1.2bn in 2013, with flat growth in US dollar terms. Forecast in US dollar terms downwardly revised due to macroeconomic factors, but faster growth expected after 2013 and Windows 8 and 4G/LTE mobile service rollouts could provide a boost to sales of tablets, ultrabooks and notebooks.
* AV Sales: US$789mn in 2012 to US$816mn in 2013, +3% in US dollar terms. Forecast in US dollar terms downwardly revised due to macroeconomic factors, but growing penetration of digital TV is driving demand for flat-screen TV sets.
* Handset Sales: US$300mn in 2012 to US$315mn in 2012, +5% in US dollar terms. Forecast in US dollar terms unchanged, but operator promotions are driving sales of smartphones.

Risk/Reward Rating: Hungary's score was 45.5 out of 100.0. Hungary took 5th place in our latest RRR table, behind the Czech Republic and Poland, but still ahead of emerging markets Bulgaria, Serbia and Croatia.

Key Trends & Developments

Telecoms operators have reported solid growth in mobile broadband subscriptions and this trend should help to support sales of mobile connectivity devices such as tablets and notebooks, which are bundled with service contracts. Credit is still tight throughout the economy however, and should the forint depreciate significantly further, consumers would be subject to considerable pressure, which in turn would depress spending.

While about 99% of Hungarian households have TV sets, there is a trend for multiple sets, with half of households having at least two sets. Flat-screen TV sets will be the main driver of AV category sales growth over the forecast period as consumers upgrade and trade their old models for digital. The market for analogue TV sets has collapsed dramatically over the last few years, coinciding with the economic crisis. Meanwhile the number of digital television subscriptions in Hungary is steadily increasing and rose to 712,000 in February 2012, according to official data.

Demand for smartphones and higher-end models should mitigate handset revenue stagnation, despite the slowing subscriber growth rate. Operators will drive the market for smartphones as they introduce new models to attract high-end subscribers and boost data usage. However promotions and discounts on handsets will restrain revenue growth.

Report Table of Contents:

Executive Summary
SWOT Analysis
- Hungary Consumer Electronics Market SWOT
- Hungary Political SWOT
- Hungary Economic SWOT
- Hungary Business Environment SWOT
Risk/Reward Ratings
- Table: CEE Consumer Electronics Risk/Reward Ratings, Q113
Consumer Electronics Market
- Computers
- Table: PC Sales, 2010-2017
- AV Devices
- Table: AV Sales, 2010-2017
- Mobile Handsets
- Table: Mobile Communications, 2010-2017
Consumer Electronics Industry
- Table: Electronics Output, 2010-2017
- Computer, Electronic and Optical Products, National Sales Volume Index, March 2011-Feb 2012
- Computer, Electronic and Optical Products, National Sales, March 2011-Feb 2012
- Table: Hungary Industrial Parks And Resident IT/Electronics Companies
- Table: Restructuring Plans Of Major IT/Electronics Companies In Hungary
- Table: Electronics Output By Segment, 2010-2017
- Table: Foreign Direct Investment By Asian LCD TV Set Manufacturers In Hungary
- Table: Hungarian Exports of Office Machines And Automatic Data Machines, YTD, March 2011 - Feb 2012 (HUFmn)
Industry Forecast Scenario
- Consumer Electronics Market
- Table: Consumer Electronics Overview, 2010-2017
Industry Developments
Macroeconomic Forecast
Competitive Landscape
- Computer
- Handsets
- AV
- Domestic Company Monitor
- Albacomp
Demographic Outlook
- Table: Hungary's Population By Age Group, 1990-2020 ('000)
- Table: Hungary's Population By Age Group, 1990-2020 (% of total)
- Table: Hungary's Key Population Ratios, 1990-2020
- Table: Hungary's Rural And Urban Population, 1990-2020
BMI Methodology
- How We Generate Our Industry Forecasts
- Electronics Industry
- Sources

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Business Monitor International (BMI) offers a comprehensive range of products and services designed to help senior executives, analysts and researchers assess and better manage operating risks, and exploit business opportunities, across 175 markets. BMI offers three main areas of expertise: Country Risk BMI's country risk and macroeconomic forecast portfolio includes weekly financial market reports, monthly regional Monitors, and in-depth quarterly Business Forecast Reports. Industry Analysis BMI covers a total of 17 industry verticals through a portfolio of services, including in-depth quarterly Country Forecast Reports. View more research from Business Monitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1010

About Fast Market Research

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