2014-02-14 18:44:04 - RTD Coffee in Hungary - a new market research report on companiesandmarkets.com
RTD coffee tends to lose its appeal as cafÃ©s also offer coffee-on-the-go. Forecourt retailers brew fresh coffees and vending machines operate 24 hours a day with similar products. RTD coffees are also premium-priced products compared with substitutes. There is no significant player in the category to put effort into marketing to promote these products. The Hungarian coffee culture is based on strong espresso consumption, whilst RTD coffees are lattes or coffee with some milk.
The RTD Coffee in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and
offers strategic analysis of key factors influencing the market â be they legislative, distribution, packaging or pricing issues. Forecasts to 2017 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the RTD Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market´s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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