2012-02-23 07:03:59 - New Food market report from Euromonitor International: "Ice Cream in Denmark"

The growing artisanal ice cream trend indicated that premium ice cream led sales in 2011. Moreover, the discounters channel became less popular. To choose from a wider product assortment Danes preferred to visit supermarkets/hypermarkets, where take-home packs were bought more often. The largest manufacturer Frisko Is A/S presented new ice cream launches, where five were selected and consumers were invited to try them for free across Denmark in spring 2011. This campaign saw the new launches...

Euromonitor International's Ice Cream in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the

leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.


Full Report Details at
- www.fastmr.com/prod/331520_ice_cream_in_denmark.aspx


Product coverage: Frozen Yoghurt, Impulse Ice Cream, Retail Artisanal Ice Cream, Take-Home Ice Cream.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Ice Cream market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Partial Table of Contents:

ICE CREAM IN DENMARK
Euromonitor International
November 2011

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Ice Cream by Category: Volume 2006-2011
Table 2 Sales of Ice Cream by Category: Value 2006-2011
Table 3 Sales of Ice Cream by Category: % Volume Growth 2006-2011
Table 4 Sales of Ice Cream by Category: % Value Growth 2006-2011
Table 5 Ice Cream Company Shares 2006-2010
Table 6 Ice Cream Brand Shares 2007-2010
Table 7 Sales of Ice Cream by Distribution Format: % Analysis 2006-2011
Table 8 Forecast Sales of Ice Cream by Category: Volume 2011-2016
Table 9 Forecast Sales of Ice Cream by Category: Value 2011-2016
Table 10 Forecast Sales of Ice Cream by Category: % Volume Growth 2011-2016
Table 11 Forecast Sales of Ice Cream by Category: % Value Growth 2011-2016
Mejerigaarden A/S in Packaged Food (denmark)
Premier Is - Mejerigaarden A/S
Strategic Direction
Key Facts
Summary 1 Premier Is - Mejerigaarden A/S: Key Facts
Summary 2 Premier Is - Mejerigaarden A/S: Operational Indicators
Company Background
Production
Summary 3 Premier Is - Mejerigaarden A/S: Production Statistics 2010
Competitive Positioning
Summary 4 Premier Is - Mejerigaarden A/S: Competitive Position 2010
Executive Summary
Sluggish Economic Activity Slows Retail Sales Growth
Increasing Polarisation of the Market Squeezes Mid-priced Brands
Scandinavian Players Dominate the Packaged Food Market
Discounters Channel Continues To Gain Share
After the Years of Decline Constant Value Sales Will Begin To Edge Up Again
Key Trends and Developments
Recession Hits the Danish Economy
Sluggish Economic Activity Slows Growth, But Polarisation Still Visible
Quality and Health and Wellness Still Important Factors
Scandinavian Players Maintain Their Importance in the Packaged Food Market
Discounters Channel Continues To Gain Share
Sales Will Begin To Grow Again in Constant Value Terms From 2012
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2006-2011
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2006-2011
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 16 Sales of Impulse and Indulgence Products by Category: Volume 2006-2011
Table 17 Sales of Impulse and Indulgence Products by Category: Value 2006-2011
Table 18 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2006-2011
Table 19 Sales of Impulse and Indulgence Products by Category: % Value Growth 2006-2011
Table 20 Company Shares of Impulse and Indulgence Products 2006-2010
Table 21 Brand Shares of Impulse and Indulgence Products 2007-2010
Table 22 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2011-2016
Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Value 2011-2016

Full Table of Contents is available at:
-- www.fastmr.com/catalog/product.aspx?productid=331520&dt=t

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009

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