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Iceland - Verdict Company Briefing

Iceland - Verdict Company Briefing - new company profile report published

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2013-01-24 07:54:54 - Iceland - Verdict Company Briefing - a new company profile report on

In 2011, Iceland´s founder and CEO led a management buyout of the retailer after Landsbanki put its 67% stake up for sale. Now the buyout is complete, management time can be dedicated to expansion of the business over the coming years. But expansion should not be the retailer´s number one priority, it must work to retain the shoppers it gained since the downturn in order to post future growth.

Report Scope

- Benchmark your performance in food & grocery with detailed key performance indicators across sales and space data for Iceland
- Plan your expansion strategy by understanding how and where Iceland has increased its store portfolio, and the impact this has had on densities
- Discover how Iceland has increased its visitor share



with detailed consumer data, and assess the impact this has had on market share and sector sales

Key Highlights

Malcolm Walker, the founder and CEO of Iceland regained control of the retailer in March 2012 following months of speculation over the retailer´s future and a lengthily bidding process. Mr Walker led a buyout by his management team – who already owned 23.0% of the retailer and who together now hold 43.0% of the shares.

In a turbulent year, Iceland recorded its seventh consecutive year of sales growth in 2011/12, with revenues increasing 9.4% to £2,552.8m. Since Malcolm Walker returned to the retailer in 2005, sales have increased 77.4%, and the retailer has turned around from a £63.4m loss for 2004/05, to an operating profit of £170.2m.

While Iceland has only seen a slight rise in main user share between 2007 and 2011 – just one percentage point – its visitor share increased 6.4 percentage points in 2008 at the beginning of the downturn, and has remained at its elevated level for four consecutive years.

Reasons to Buy

- How will Iceland´s food & grocery sales grow in 2013, and what impact will this have on market share
- What are Iceland´s plans for expansion over the coming years, and how will this contribute to sales growth
- What does Iceland need to do in order to retain the customers it has stolen from rivals since 2008

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Mike King
Phone: London: +44 (0) 203 086 8600

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