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IMAX Corporation: Rapid expansion in premium cinema - New Market Research Report

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2013-12-05 18:17:03 - New Publishing market report from MarketLine: "IMAX Corporation: Rapid expansion in premium cinema"

IMAX Corporation (IMAX), which specializes in premium motion picture technologies and presentations, has experienced significant growth in recent years. This case study examines how IMAX has achieved success through monetizing numerous stages in the film industry's value chain, capitalizing on the digital boom of cinema, and forging partnerships with other key players in the industry.

Features and benefits

* This case study analyzes the strategic issues that have impacted IMAX's top and bottom-line performance in recent years.
* This report looks at IMAX's business model, and how it has evolved, leading to significant growth in recent years.


Due to a level of vertical integration, IMAX generates revenue through sales, leases and installations of IMAX theater systems, maintenance of said systems, joint revenue

sharing agreements (JRSAs) with theater operators showing IMAX films and film production, re-mastering, and distribution activities.
Strategic partnerships have been instrumental to IMAX's growth in the past few years, having partnered with AMC Entertainment Inc. (AMC) in the US and Wanda Cinema Line Corporation (Wanda) in China. However, AMC was acquired by Wanda's parent company in September, 2012, and the resulting entity is now IMAX's main partner by a significant margin.

Full Report Details at
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Your key questions answered

* What are IMAX's most profitable business segments, and how is the company looking to expand its business in these areas?
* How has the digitalization of cinema benefited IMAX?
* What strategies has IMAX employed to facilitate international expansion, and how successful has the company been in doing so?
* What are IMAX's biggest future opportunities and challenges, and what has the company done to respond?
* How does IMAX generate revenue?

Report Table of Contents:

The IMAX format
IMAX offers a unique viewing experience
Standard film can be converted to IMAX
The IMAX format commands a premium
IMAX benefits from vertical integration
IMAX generates revenue from sales and leases of IMAX theater equipment
Joint revenue sharing agreements are an alternative source of revenue
IMAX DMR is a further source of revenue
IMAX's business segments are conducive to revenue maximization
IMAX's recent financial success
The company's revenue mix has changed significantly while seeing dynamic growth
Profitability is also a key aspect
Digital cinema screen installations key to IMAX's business
Digital screen installations have grown dynamically in recent years
The IMAX theater network has boomed since the implementation of digital systems
Increased digitalization of movies has also benefitted IMAX
Avatar was a turning point in global cinema
Avatar's success translated into huge growth for IMAX
There are concerns over IMAX's future growth
Digital theaters are reaching saturation point
Asia-Pacific is a huge opportunity
IMAX is over reliant on key blockbuster titles
The 3D format is falling out of favor with consumers
Joint revenue sharing arrangements
The AMC joint revenue sharing arrangement
The Wanda joint revenue sharing arrangement
Wanda's AMC acquisition reduced IMAX's client/partnership base
IMAX needs to establish other joint revenue sharing arrangements in developing regions
Partnerships with film studios
The number and quality of IMAX films has risen steadily
On-going partnerships with film studios guarantee future blockbuster releases
IMAX has established a film studio partnership in India
Partnerships to advance technology
IMAX's largest screens are still analog
IMAX must innovate to continue to generate new system installations
IMAX has sought technological advancement through partnership agreements
IMAX's business model is conducive to growth and profitability
IMAX has benefited from the digitalization of cinema
Partnerships offer further growth prospects for IMAX
Further Reading
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