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Improved living and hygiene standards boosting the global tissue paper market
Global Tissue Paper Market Report: 2013 Edition - a new market research report on 2014-03-21 18:19:02
Tissue paper has become one of the most essential commodities used in day to day life. The first use of tissue paper was noted in 1920´s and since then the consumption of tissue paper has been consistently increasing.

A lot of technological advancements have enabled various manufactures to produce tissue paper using either virgin wood pulp or recycled wood pulp or combination of two. The ceaseless advancements being made in the tissue paper industry have enabled individuals to lead a more hygienic life. According to ISO paper industry standards, the average weight of tissue paper varies in the range of 10 to 35 grams per square meter.

Majorly there are five types of tissue papers namely; Bathroom Tissue, Facial Tissue, Paper Towel, Paper Napkin and, Specialty and Wrapping Tissue. The tissue paper industry is broadly classified into two categories: At Home; also know as Consumer tissue; and Away from Home (AfH). The At Home segment comprises of tissues that are used for domestic purposes whereas tissue under the category of Away from Home segment are used for commercial and industrial purposes such as hotels, restaurants, hospitals and institutions.

A number of properties, such as absorption, porosity, coarseness, tensile strength, and tactility, determine the quality of the tissue paper. Each of the tissue paper products has its own quality requirement according to the usage.

The key trends providing sufficient growth opportunity for further growth of the tissue paper industry include improved living and hygiene standards, increasing population apart from steady rise in global GNI and low penetration of substitutes for paper tissues. However, the growth of tissue paper industry is hindered by increasing demand of hand dryers by various organizations and other environmental factors.

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