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Increased price sensitive by pet owners affecting sales in France's pet products market
Pet Products in France - a new market research report on 2014-03-17 12:57:02
The pet products category is characterised by the most fragmented competitive landscape in the entire pet care market. The leading player, Nestlé Purina PetCare and its impressive offering of other pet products for supermarkets/hypermarkets and specialised retailers, held an 11% value share.

It owes its leading position to its wide range of products under its Purina Procare and Friskies brands as well as its constant efforts in terms of innovation in other pet products. The former brand is aimed at pet shops and pet superstores while the latter is available in grocery retailers.

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