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India Beer Market Insights 2013

India beer market: UB Group leading, though share continues to decrease

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2014-01-31 23:37:02 - India Beer Market Insights 2013 - a new market research report on

In the light of a slowdown in the rate of Indian GDP growth, combined with a complex and burdensome tax regime, the India beer market has seen growth rates begin to decline. Increased and unpredictable tax rates have caused prices to rise while strong beers continue to find favour as a result of their perceived greater value for money.

UB Group, which accounted for well over half the Indian market is now just about at the half way mark and losing market share year on year. The Indian government has a liberal approach to foreign investment in the beer industry leading to the attempts of multinationals to gain a strong foothold in the country. The scope for imports remains limited as



major brands are now brewed domestically.

Carlsberg has multiple filling locations in India and moving in early with its strong variants has built up a 5% market share with high growth and a sizeable reach across India The beer market will continue to grow steadily, from a low per capita base, driven by the trend among the younger generations of consuming alcoholic beverages as social restrictions ease. This growth would likely be even higher were it not for the restraining effects of the tax regime.

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