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India consumer electronics market: Computer hardware market valued at $11.3bn in 2013
India Consumer Electronics Report Q3 2013 - a new market research report on 2014-04-28 09:02:04
We project that Indian consumer electronics spending will grow by about 17% in US dollar terms in 2013 to US$37.5bn, driven by rising incomes and growing affordability. Only nine out of 1,000 people in India own a computer, one-fifth of the level in China. Meanwhile, Indian mobile penetration is about 60%. Another long-term driver of growth is that 45% of India´s population is under 25. Spending on consumer electronics devices is projected to grow at an overall CAGR of 14% through to 2017, with the key segments including low-cost mobile handsets, colour TV sets, set-top boxes and notebook computers.

Much of the growth during our five-year forecast period will be driven by growing demand from India´s relatively underpenetrated rural areas. The popularity of smartphones, which drove double-digit growth in the handset market in 2012, demonstrates that there are also opportunities for high-end products. However, there are concerns that a new import tax on handsets priced at above 2,000 rupees could constrain demand in this key product category.

Headline Expenditure Projections

- Computer Hardware Sales: US$9.7bn in 2012 to US$11.3bn in 2013; +17.0% in US dollar terms. Forecast in US dollar terms unchanged but tablets and Windows 8 devices will be areas of growth.

- AV Sales: US$12.7bn in 2011 to US$15.3bnin 2013; +20% in US dollar terms. The result is unchanged, with TV sets expected to provide the most dynamic development as households upgrade to digital.

- Handset Sales: US$9.7bn in 2012 to US$10.8bn in 2013; +12% in US dollar terms. This figure is unchanged, with vendors likely to increase their focus on semi-urban rural customers, but a new import tax could add 8%-9% to the cost of some handsets.

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