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India housing market: Driven by availability of finance schemes
Indian Housing Sector Forecast to 2015 - a new market research report on 2014-04-21 18:33:01
Our research is an outcome of extensive primary and secondary research spanning over 6 months and thorough analysis of industry trends. For the study, we have conducted F2F and telephonic interviews with industry experts and real-estate developers. We have also studied industry verticals (such as faucets, tiles, electrical switch, etc.), for which, we interviewed dealers/shop owners of these products, and consumers all over India to embrace various aspects of the industry trends in the report.

The report is segmented into three parts: Affordable, MIG & HIG, and Luxury housing. The report provides forecast of housing market potential in each section, along with housing demand potential till 2015. It is observed that luxury housing is registering maximum growth, owing to increasing HNI (High Net-worth Individuals) population and growing aspirations of people looking for luxury lifestyle. The real-estate developers are also focusing on luxury housing, due to high profit margins available in this segment.

In this report, we have also included forecast till 2015 on faucets, tiles, electrical switch, cement, paint, bathroom fittings, furniture, floorings and modular kitchen industries, which will help industry and its related players to get the complete hawk-eye view of the industry. The report further discusses major players and share of organized/unorganized sector for these industries. Additionally, regional analysis of the tile, electrical switch, cement, flooring and modular kitchen market, with a focus on consumer preference is also covered. The sales (in volume terms) of faucets, tiles and electrical switch are further forecasted till 2015.

Besides, the report also includes city-level analysis (Mumbai, Delhi/NCR, Chennai, Kolkata, Pune and Bengaluru) to help the industry players to monitor the estimated housing supply in these cities. The report also facilitates detailed information on housing market structure comprising number of housing units, rooms, and ownership of flats by type.

Additionally, we identified and rated various factors influencing the customers in selecting a housing project, based on our survey. On the similar lines, we also conducted a survey on various developers to study the factors considered by them before choosing raw materials for construction. The information is to help the industry players to understand the market behavior from both perspectives (consumers´ as well as developers´).

The report also discusses the constraints that may pose a major challenge in the exponential growth route of the industry in the future. Furthermore, the report provides profiling of the major players including DLF, Unitech, Omaxe, Tata Housing, Puravankara, EMAAR MGF, Ansal Housing and Sobha Developers, which will help clients to gain insights on their overall business, recent activities and their strengths and weaknesses. Overall, the report presents optimum information and balanced research outlook on the potentials of the Indian housing sector.

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