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India internet retailing market led by Dell India Pvt Ltd in 2013
Internet Retailing in India - a new market research report on 2014-04-30 03:43:01
Internet retailing benefited from a major paradigm shift in retailing in India towards the end of the review period as a substantial proportion of the country´s urban consumers began to switch from store-based retailing to internet retailing. The main contributor to this shift was the rise of apparel and footwear internet retailing over the course of 2013. Companies such as Flipkart, Myntra and Jabong, among others, have begun to advertise their online apparel lines aggressively through media such as television advertising campaigns and social media platforms, specifically Facebook. These companies offer a wide range of apparel brands, many of were carry lower unit prices than similar products offered under economy brands or private label in store-based retailing outlets. This drove a high number of Indian consumers, especially women, to begin making more use of internet retailing to shop for apparel and footwear, personal accessories and eyewear.

Dell India Pvt Ltd maintained its lead in internet retailing in 2013 with an 8% value share. Dell maintained its leading position in internet retailing in spite of its presence in store-based retailing as the company continues to use internet retailing as its primary retail channel. This allows consumers to customise their laptops or desktops before committing to a purchase. In addition, Dell offers consumers far more options when shopping online than in store-based retailing channels.

Internet retailing is expected to emerge as the next major retailing channel in India over the forecast period. Internet retailing is expected to comprise 1% of total retailing value sales in India by the end of 2018. Much of this is set to be due to the low prices on offer online, as well as the convenience of shopping from home and the availability of a high number of leading brands, all of which is set to combine to drive numerous consumers to shift away from store-based retailing towards internet retailing.

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