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India mobile value added services market: 22.1% CAGR growth forecast between 2013-18
Mobile Value Added Services Market in India 2014-2018 - a new market research report on 2014-03-26 09:49:01
The India Mobile Value Added Services market is to grow at a CAGR of 22.13 percent over the period 2013-2018. One of the key factors contributing to this market growth is the increasing adoption of smartphones and tablets. The Mobile Value Added Services market in India has also been witnessing the increasing funding for mobile governance applications from the Government of India. However, the lack of awareness among individual users could pose a challenge to the growth of this market.

In recent years, the Mobile VAS market in India has witnessed significant growth due to increasing funding for mobile governance applications from the Government of India. The Government of India´s National Telecom Policy coined in 2011-2012 aims to utilize the massive reach of mobile phones and harness the potential of mobile applications to enable easy and round-the-clock access to public services, mostly in the rural areas. Hence, the Government of India has set up a new fund to offer financial support to mobile start-ups that are focusing on developing m-governance applications. This initiative was announced in the Union Budget for 2013-14. However, the size of the fund and the average money provided to every start-up has not been disclosed by the IT Department, which is handling this initiative. The government is planning to offer m-governance services to more than 700 Aadhaar card holders by the end of 2014.

One of the main drivers in this market is the increasing adoption of smartphones and tablets. The smartphone penetration in India currently stands at less than 10 percent and the adoption of smartphones is expected is to grow at a CAGR of 62.9 percent during the forecast period. In addition, the Tablets market in India has witnessed significant growth over the past few years. The increasing adoption of smartphones and tablets is enhancing the demand for and use of mobile VAS.

One of the major challenges in this market is the lack of awareness among individual users. Individual users account for a major share of the Mobile VAS market in India. However, the lack of awareness about several useful mobile VAS and their features among these users is a major challenge for the market vendors. Most users only use their mobile devices for voice services because they are unaware of the functionality of the mobile devices.

The key vendors dominating this market space are CanvasM Technology Ltd., Comviva Technology Ltd., Hungama Digital Media Entertainment Pvt. Ltd., IMImobile Pvt. Ltd., One97 Communications Ltd., OnMobile Global Ltd., Spice Digital Ltd., and ValueFirst Digital Media Pvt. Ltd.

Other vendors are ACL Wireless Ltd., ADG Online Solution Pvt. Ltd., Adnear, Affle Ltd., Ahoy Telecom, Air2Web Inc., Airhub Technologies Pvt. Ltd., Bharti Airtel Ltd., Airvoice Infocomm India Pvt Ltd., Altruist Technologies Pvt. Ltd., Apalya Technologies Pvt. Ltd.,, Astute Systems, Atom Technologies Ltd., Bay Talkitec Pvt. Ltd., Bubble Motion Inc., Buongiorno Digital Innovation India Ltd., BuzzCity Pte Ltd., Cellent AG, Coruscant Tec Ltd., DigiVive Pvt. Ltd., Frozen Digit Technologies Pvt. Ltd., Geodesic Ltd., GoBindas Entertainment Pvt. Ltd., Handygo Technologies Pvt. Ltd., Hoopz Planet Info Pvt. Ltd., i2i telesource Pvt. Ltd., Idea Brahma Consulting Pvt. Ltd., India Games Ltd., July Systems Inc., Jump Games, Kirusa Inc., LocationGuru Solutions Pvt. Ltd., Mauj Mobile, Mobilecomm Technologies India Pvt Ltd., mChek India Payment Systems Pvt. Ltd., Mobile2win India Pvt. Ltd., eMahatva Technologie Pvt Ltd., Mobio Networks Inc., MobiPorter Solutions Pvt. Ltd., mobiShastra Technologies Pvt Ltd., mobiSolv, MobME Wireless Solutions Ltd., Mogae Digital Pvt. Ltd., Moveo Systems Pvt Ltd., Mxit Lifestyle (Pty) Ltd., Nazara Technologies Pvt., Ltd., Netcore Solutions Pvt. Ltd., NetXcell Ltd., Nokia India Pvt. Ltd., Onyx Mobile Pvt. Ltd., Opera Software ASA, Oxigen Services (India) Pvt. Ltd., PayMate India Pvt. Ltd., Pyro Networks Pvt. Ltd., RealNetworks Inc., India Ltd., Rishtey Database Pvt. Ltd., Roamware Inc., ROK Global PLC., SMSCountry Networks Pvt. Ltd., Webaroo Technology (India)Pvt. Ltd., Tata DoCoMo Ltd., Telenity Inc., Unisys Infosolutions Pvt. Ltd., Verse Innovation Pvt. Ltd., Vibes Media LLC., Voicetap Technologies, vRock Mobile Communication Pvt. Ltd., VivaConnect Pvt. Ltd., and Zenga Media Pvt. Ltd.

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