2014-02-26 04:55:02 - OSS-BSS Software Market in India 2012-2016 - a new market research report on companiesandmarkets.com
The OSS-BSS Software market in India is to grow at a CAGR of 16.49 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increasing adoption of convergent billing systems. The OSS-BSS Software market in India has also been witnessing the increasing demand for customized OSS-BSS software. However, the difficulty in integration of OSS-BSS software with existing telecom systems could pose a challenge to the growth of this market.
Telecom operators in India are shifting their focus from a technology-centric business model to a customer-centric one. Hence, the adoption of customized OSS-BSS software will enable telecom operators to offer bundled services, thereby enhancing user experience at every touch point. The critical OSS-BSS functions
such as CRM, BI, convergent billing, and revenue assurance have a high requirement for customized software. The CRM and BI solutions are aimed at enhancing customer relationships, where the metrics for customer satisfaction and marketing intelligence are changing frequently with various offerings. Hence, telecom operators are adopting customized OSS-BSS software that has the flexibility to accommodate changes. Hence, the increasing demand for customized OSS-BSS software is an emerging trend in the market.
One of the main drivers in this market is the increasing adoption of convergent billing systems by telecom service providers. The migration to convergent billing systems from legacy charging systems enables telecom companies to generate a single invoice for multiple telecom services. Moreover, the usage of convergent billing systems enables telecom service providers to offer various combinations of bundled services to customers.
One of the major challenges in this market is the integration of OSS-BSS software with the existing telecom systems. Telecom operators in India source OSS-BSS software from multiple vendors for managing various telecom services. The OSS-BSS vendors use different technologies in their products; hence, telecom companies face difficulties in integrating the software developed using different technologies.
Key vendors dominating this space include Amdocs Ltd., Comverse Technology Inc., CSG Systems International Inc., Elitecore Technologies Pvt. Ltd., and Ericsson (LM) Tel-Sp Adr. Other vendors mentioned in the report are Comptel Communication Oy., IBM Corp., Nokia Siemens Networks BV, Oracle Corp., Subex Ltd., and Tech-Mahindra Ltd.
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