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India retail packaging market: Flexible packaging the key sector in industry
Latest Trends and Key Issues in the Indian Retail Packaging Market - The Outlook for Primary Packaging Containers, Closures and Outers to 2017 - a new market research report on 2014-04-17 03:45:03
Flexible packaging commands the largest share in the Indian packaging industry. The ability of this packaging type to mold to the different needs of CPG companies, along with its light weighting and down gauging properties, is helping it to penetrate into new product categories.
Indian population mainly comprises of youth with median age of 26.7 years. The growing rate of urbanization and rising incomes makes this consumer group increasingly brand conscious, and prone to experimentation, which is driving demand for new branded products.
The changing size of households has prompted CPG manufacturers to adapt their pack sizes to the needs of these ´nuclear´ families.´ Family fit´ packs will gain greater attention from these families as well.
A increase in dual income earners and the growing affluent middle class consumers aspire for affordable premium, or ´masstige´ products, which are also differentiated by premium packaging.
Packaging companies have shown a strong inclination towards light weight packaging. Light weighting offers a win-win scenario for both retailers and package converters, as it reduces costs as well as meeting regulatory compliance with respect to environmental challenges.
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