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India soft drinks market: Bottled water and fruit juice sectors to drive growth between 2012-2017
Soft Drinks in India - a new market research report on 2014-04-25 00:15:04
Independent small grocers continued to lead distribution in the India soft drinks market. Modern retail outlets are increasing their footprints in urban India but independent small grocers continue to account for the largest share of sales. This is because of the strong reach of independent small grocers in rural India which is a potential growth avenue for soft drinks.
In carbonates in India, 2012 proved to be a year of brand revival, especially among the leading players, such as Coca-Cola and PepsiCo. A revamp of old brands started with Coca-Cola when it revived its Citra brand in lime carbonates. In August 2012 the company also revived its RimZim brand. Similarly PepsiCo revived its Duke brand in India.
Tough competition between Coca-Cola and PepsiCo continued not just in carbonates but in other categories, such as bottled water as well as fruit/vegetable juice. Both companies are strengthening their non-carbonated drinks portfolio as carbonates are slowly losing their sheen to fruit/vegetable juice in urban India.
Bottled water and fruit/vegetable juice will drive strong volume and value growth within soft drinks during the forecast period. Soft drinks giants PepsiCo and Coca-Cola will target rural areas in order to enhance their presence. The outlook for soft drinks looks positive in the forecast period due to strong marketing activities and product innovations by manufacturers.
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