2012-09-26 11:54:09 - Prevalence of supporting conditions like demand from the infrastructure, industrial, and automotive sectors has placed the Indian paint industry on a high growth trajectory, says RNCOS.
Premium paints, which constitute around one-fifth of Indian decorative paint market, is one of the fastest growing paint segments in India. According to a latest report by RNCOS, “Indian Paint Industry Forecast to 2015”, the segment is expected to grow at a CAGR of around 29%, during FY 2012 to FY 2015 far better than mid-tier and economy paints.
The demand for premium paints is escalating in India. With consumers becoming more conscious about the appearance of their houses, they are ready to spend that extra amount for expensive paints. Increasing income levels and growing awareness among the Indian population are the key factors behind the success of premium paints. Important features of premium paint including easy drying capability is further
propelling the segment to rule the industry. Premium paints can be removed easily with water and such paints are also less affected by weather changes.
The paint companies are all set to encash the growth of premium paint market. Many leading players – for instance, Asian Paints and Berger are ready to launch new premium paints. Moreover, these companies are also investing in the advertisements to make people aware of these products. Opening exclusive outlets and launching painting services are among the other strategies adopted by the players to remain competitive in the market.
Further, the exclusive report spread in across 75 pages analyzes and incorporates all information in a concrete manner, building textual analysis on the basis of reliable data. Past and present scenarios are also studied together with the direction in which the industry is likely to proceed in the coming years. Analysis and statistics regarding market size, growth, and segmentation, have also been incorporated in detail to present a comprehensive view of the Indian paint market. Some of the biggies ruling the industry including Asian Paints, Berger, etc, are also included to reveal a better idea of the prevailing industry. Overall, the report studies every aspect of the Indian paint industry that can be expected to help clients align their business strategies as per the changing market dynamics in India.
For FREE SAMPLE of this report visit: www.rncos.com/Report/IM408.htm
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