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Advertising in Indonesia: ISIC 743

Indonesia advertising market increased by 13% annually during 2007 to 2012


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2014-04-01 01:40:03 - Advertising in Indonesia: ISIC 743 - a new market research report on companiesandmarkets.com

Indonesia´s advertising market increases by 13% annually over 2007-2012, in line with business environment as B2B purchases constitute 99% of demand. Local advertisers enjoy 15% annual revenue growth due to huge amount of advertising on mobile phones and social media.

Healthy growth of profit margin (up three percentage points since 2007). Indonesia´s industry highly fragmented – served by just over 35,500 operating companies, with the top five generating only 8% of turnover. 11% turnover CAGR expected over 2013-2018 thanks to television and Internet advertising.

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