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Indonesia consumer electronics market: Computer hardware sales to hit $4.5bn in 2013
Indonesia Consumer Electronics Report Q4 2013 - a new market research report on 2014-04-17 16:53:04
Indonesia´s consumer electronics market is forecast to grow around 11% in 2013, driven by economic growth and strong demand for smartphones and flat-panel TV sets. We downwardly revised our growth expectation for Indonesia consumer electronics in 2013, as a result of new import regulations introduced in March 2013. There were signs in Q213 that the impact of the new regulations was easing as importers and distributors learned how to work with them.

The consumer story in Indonesia continues to be one of the brightest in the world and Indonesia´s consumer electronics market remains one of the most untapped markets in Asia. In 2013 we expect private consumption to grow by a solid 5.5% after expanding by 5.4% in 2012, although we note that the Indonesian consumer could eventually be hit by external factors should conditions in the global economy deteriorate further. Despite the challenging nature of distribution in the country, due to its archipelagic structure, a PC penetration rate of less than 20% and digital camera household penetration of less than 20% offer a continued growth opportunity.

Headline Expenditure Projections

- Computer Hardware Sales: US$4.2bn in 2012 to US$4.5bn in 2013, +11% in US dollar terms. Forecast in US dollar terms upwardly revised and growing affordability and credit availability are driving sales in the consumer segment.

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Mike King
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