2012-02-03 19:16:58 - Indonesia Consumer Electronics Report Q1 2012 - a new market research report on companiesandmarkets.com

Indonesia´s consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and video, audio and gaming products, is projected at about US$10.6bn in 2012. This is expected to increase to US$17.6bn by 2016, driven by growing affordability of key products and an expanding number of electronics retail outlets.

Sales were strong in H111, when the Indonesian Electronic Marketing Association reported that electronic sales in the country had grown by 12.78% in Q211 from the same period of the previous year. A key driver was strong sales of LCD TV sets and religious festivals were expected to drive sales even higher in H211.

Demand is projected to advance at a CAGR of about 14% through to 2016, but the

 

 

influx of cheap Chinese products has intensified following the start of the China-ASEAN Free Trade Agreement (CAFTA) on January 1 2010.

Computers

Computer hardware accounted for about 42% of Indonesia´s consumer electronics spending in 2011. We project Indonesian PC sales of US$3.6bn in 2012, up from US$3.1bn in 2010. Computer hardware CAGR for the 2012- 2016 period is forecast at about 16%, driven by a rising PC penetration rate from about 2% currently. Home users will account for a growing share of demand, rising to above 60% by 2015.

AV Devices

AV devices accounted for about 35% of Indonesian consumer electronics spending in 2011. Indonesia´s domestic AV device market is projected at US$4.0bn in 2012. The market is expected to grow at a CAGR of 14% between 2012-2016, to a value of US$6.7bn in 2016. The gradual launch of digital TV broadcasting in big Indonesian cities will drive replacement TV set sales.

Mobile Handsets

Mobile handsets accounted for about 23% of consumer electronics spending in 2011, although market measurement is complicated by the growing popularity of low-cost Chinese brands, which account for an increasingly large portion of sales. Indonesia´s market handset sales are expected to grow at a CAGR of 11% to 33.1mn units in 2016 as mobile subscriber penetration reaches 194%. Sales remain dominated by mass market phones, but there has also been a surge in demand for smartphones.

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