2014-03-14 21:16:01 - Interacting with Customers in Motion - a new market research report on companiesandmarkets.com
Customers are increasingly using mobile devices to interact with companies. This trend represents a significant opportunity for organizations to develop customer contact applications that enrich the customer experience. Organizations also are grappling with some of the challenges inherent in the use of mobile devices. This Market Insight examines mobility from the perspectives of the opportunities and challenges enterprise face when incorporating mobility into their customer interaction strategies.
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