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InterContinental Hotels Group: Building a Presence in China’s Booming Hotel Market

InterContinental Hotels Group: Building a Presence in China’s Booming Hotel Market - new company profile report published


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2012-09-03 10:37:05 - InterContinental Hotels Group: Building a Presence in China’s Booming Hotel Market - a new company profile report on companiesandmarkets.com

China´s hotel industry has shown strong growth for several years, driven by increasing domestic tourism as well as rising numbers of overseas visitors. Western hotel chains are increasing their presence in this market, and InterContinental Hotels Group (IHG) is one of the longest-established and largest such players.

Features and benefits
* Our case studies describe topics such as innovative products, business models, and significant company acquisitions.
* Fact-based and presented in an accessible style, they explain the rationale of commercial decisions and illustrate wider market and economic trends.

Highlights

The Chinese hotels market is growing strongly in value, and is forecast to continue to do so. The volume of domestic tourism, in terms of person-trip numbers, is expanding, as is the smaller international visitor volume.

The

 

 

Chinese market is not immune to the impact of recession and may risk oversupply of hotel accommodation.

Domestic players dominate in terms of hotel numbers, but international chains are increasing their presence. IHG was the first such multinational, opening a hotel in Beijing in 1984. By 2011, it had 167 hotels in its operational portfolio.

Your key questions answered
* Why are Western hotel chains increasing their presence in China?
* What is driving growth in the Chinese hotels market?
* Which are the leading domestic and foreign hotel chains operating in China?
* What business model is used by InterContinental Hotels Group?

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