Today: November 27, 2015, 12:54 pm

Ireland air care market: EUR 19 million industry in 2012
Air Care in Ireland - a new market research report on 2014-04-24 02:47:01
Allegro Holdings was a strong leader in the Ireland air care market throughout the review period and accounted for 34% value share in 2012. The company benefits from offering SC Johnson´s Glade and Proctor & Gamble´s Ambi Pur range, with these offering a wide range of formats and fragrances. These brands have strong consumer recognition and wide distribution. Despite these benefits, Allegro saw the strongest decline in value share in 2012 over the previous year, dropping by over a percentage point. The company´s brands´ mass appeal made them more vulnerable to consumers switching to private label products in order to save money.

Overall, air care saw a sharper decline in current value terms in 2012 over the previous year, in comparison to a review period CAGR of -5%. Decline worsened in 2012 partly due to a worsening volume performance for many product areas, with electric air fresheners for example seeing 2% volume decline as consumers economic concerns persisted in comparison to an overall review period volume growth of 2%. In addition, price promotions deepened towards the end of the review period as players and retailers sought to bolster volume sales, with gel air fresheners for example seeing 13% current value unit price decline in 2012 over the previous year and concentrated spray/aerosol air fresheners seeing a striking 33% decline. Current value unit price erosion was also linked to an ongoing shift towards private label in most product areas.

As the economy improves during the forecast period, air care is expected to begin to recover in sales terms. As disposable income levels slowly improve, air care will increasingly be viewed as an affordable luxury once more and as a means of improving ambience in the home and car. Many of the product areas that saw volume decline at the end of the review period are thus expected to return to growth, with the 2% volume decline seen for car and electric air fresheners in 2012 for example transforming to 2% and 6% volume growth respectively.

Key Headlines

- 6% current value decline from 2011 with sales dropping below €19 million in 2012
- Declining current value sales due to price promotions, private label and a non-essential positioning
- Most product areas see current value unit price decline in 2012
- Allegro Holdings loses over a percentage point in value share from 2011 but retains strong lead with 34% share in 2012
- 3% constant value CAGR expected for forecast period

Click for report details: ..

Browse all Consumer Goods Market Research Reports ..

Browse all Consumer Goods Company Profile Reports ..

Browse all Latest Market Research Reports ..

About Us is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles,’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.

Press Information

Published by
Mike King
London: +44 (0) 203 086 8600

# 595 Words
Related Articles
More From Finance
USGFX Anticipates A Rise In Forex Trading [..]
The Shanghai Composite Index has been volatile and at one stage dropped more than 30% from its June 12 peak, [..]
Credit-Yogi Recommends Reputable Debt Solution Companies To [..]
Many people who have poor credit don’t know what to do about it. They realize that their bad credit prevents [..]
Credit-Yogi Reveals Special Considerations for Military Members [..]
No one wants to have their vehicle taken back by their banks. It’s a source of stress for the individual [..]
Credit-Yogi Teaches Consumers How To Use HAMP [..]
Be Prepared to Utilize HAMP Lenders do not like to help borrowers prevent foreclosure by accessing the Obama loan modification [..]
Credit-Yogi Informs Military Members Facing Auto Repossession [..]
No one wants to have their vehicle taken back by their banks. It’s a source of stress for the individual [..]

Disclaimer: If you have any questions regarding information in this press release please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims the content included in this release.