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Baked Goods in Ireland

Ireland baked goods market totalled EUR550Mn in 2013

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2014-04-10 13:53:03 - Baked Goods in Ireland - a new market research report on

Baked goods remained steady in value sales in 2013 with the total category reaching €550 million. This comes after two years of declining sales for manufacturers, as they continued to lose out to private label. However, with many new innovations within this category and given a slight easing on consumer disposable income levels, there are positive signs that progress is being made with expectant sales for 2014 also likely to increase.

The competitive landscape witnessed little movement in 2013. Following on from artisanal manufacturers, Joseph Brennan Bakeries continues to be the leading player in baked goods with an anticipated 13% value share at the end of 2013. The company was followed by Irish Pride Bakeries and Cuisine De France, each with



shares of just under 5%.

Baked goods is expected to experience a CAGR of 1% in constant value terms over the forecast period. As confidence returns to the Irish economy, consumers will begin to increase their spending on discretionary items, such as added-value breads, organic cakes and reduced fat cakes, which are particularly expected to see strong growth levels.

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