Today: May 28, 2016, 10:12 pm

Ireland bath products market: Decline of -1% CAGR forecast between 2012-17
Bath and Shower in Ireland - a new market research report on 2014-04-18 03:48:02
Unilever is the leading player in the Ireland bath products market and shower products industry with a value share of 33%. Brands in its portfolio, such as Radox and Dove, continue to perform well thanks to extensive marketing through television, print and social media, as well as excellent product extensions into categories, such as body wash/shower gel. Radox Shower Smoothies are increasing in popularity as they are perceived as an inexpensive means of treating oneself.

After seeing more significant declines in previous years, sales of bath and shower products only registered a slight decrease in 2012. Despite this, the category remains volatile and unpredictable characterised by price discounting and heavy promotions. However, this has not been as severe as in previous years. Consumer spending in Ireland is showing tentative signs of improvement. Despite this, consumers are still on the lookout for a bargain and there is an indication that they are choosing to spend on private label in this category in particular as the perception is that they perform "just as well" as branded products that are more expensive.

It is expected that the bath and shower category will see a contracting CAGR of 1% over the forecast period. Despite indications that the economy is slowly turning around, people will remain vigilant and frugal in their spending habits. It is expected that discounting and promotional activity will continue as a means of attracting customers.

Click for report details: ..

Browse all Consumer Goods Market Research Reports ..

Browse all Consumer Goods Company Profile Reports ..

Browse all Latest Market Research Reports ..

About Us is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles,’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.

Press Information

Published by
Mike King
London: +44 (0) 203 086 8600

# 435 Words
Related Articles
More From Finance
New Frontier Portfolios Top Morningstar Rankings
Boston, April 14, 2016—New Frontier’s global strategic portfolios topped the Global Balanced Strategic category of the latest [..]
Finding an Excellent Tax Lawyer with the [..]
Sound Advice about Finding an Excellent Attorney When an individual requires legal representation, whether for an IRS tax debt [..]
First Gothenburg Bancshares to acquire Nebanco, Inc.
Denver, CO: March 24, 2016 – First Gothenburg Bancshares, Inc., the holding company for First State Bank, Gothenburg, Nebraska [..]
With Bad Credit It Is Still Possible [..]
What to Expect When Seeking a Bad Credit Home Loan Refinance Okay, so not everyone has great – or even [..]
Credit-Yogi Professionals Describe How to Get Out [..]
Who doesn’t want to save money while getting rid of debt? Most folks would jump at the chance to do [..]

Disclaimer: If you have any questions regarding information in this press release please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims the content included in this release.