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Biscuits in Ireland

Ireland biscuits market increased by 5% in 2013

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2014-04-10 13:51:02 - Biscuits in Ireland - a new market research report on

Biscuits is set to experience growth of 5% in value terms in 2013. All types of biscuits within the category gained in size on the previous year. Irish consumers have a sweet tooth and like to indulge in a treat from time to time, particularly as they can only afford less extravagant luxuries. Product variations and indulgent brands are assisting in driving growth as these products have higher unit prices and are less likely to be imitated by private label. The rise in popularity of breakfast biscuits also helped to drive growth.

Despite a slight decline in value share, Valeo Foods continues to be the category leader in 2013 with a 27% share due to strong sales of the Boland, Fox´s



and Jacob´s brands, which it imports. McVities Ireland and Burton´s Foods followed with 18% and 14% value shares, respectively. There are a large number of players within this category as it remains competitive for manufacturers. Despite this there has been no significant movement in company rankings.

The biscuits category is expected to record a CAGR of 2% in constant value terms over the forecast period with the strongest performing categories set to be sandwich biscuits and chocolate coated biscuits with CAGRs of 4% and 2%, respectively. The latter category is expected to see growth due to a continued increase in indulgence products and also organic products that are coated in chocolate.

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Mike King
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