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Ireland cheese market led by Kerry Foods Ltd with a 20% value share in 2013
Cheese in Ireland - a new market research report on 2014-04-10 15:51:02
Retailing in Ireland remained an extremely challenging industry for those operating in it towards the end of the review period as consumer spending in the country was very restrained and obtaining maximum value-for-money remained at the forefront of the consumer purchase decision-making process. Dairy products generally and, in particular, products such as cheese and milk, often offer the potential for significant savings on the weekly household shopping budget. As cheese, milk and bread are considered by the vast majority of Irish consumers to be the essential staple packaged food products, the pricing levels of these items are most often taken into consideration by consumers when making price comparisons between various grocery retail outlets.

Kerry Foods Ltd is set to remain the leading player in cheese in Ireland in 2013 with a 20% value share. The company offers the leading brand Charleville, which is expected to account for 9% of total cheese value sales in 2013, while its Cheestrings brand is set to rank eighth with 3% and its Low-Low and Calvita brands are each set to register a 2% value share. The remainder of Kerry Foods´ retail value sales in cheese comprise various brands from the company´s wide portfolio, many of which, although relatively small in value terms, are trusted and respected family brands. Although the range of cheese offered by Kerry Foods is diverse, the company´s brands are constantly evolving to meet shifting consumer tastes and demand.

Cheese in Ireland is expected to increase in constant value at a CAGR 2% over the forecast period as spending patterns in Ireland are beginning to return to levels which were considered normal prior to the onset of the economic recession, with consumer anxieties beginning to abate. However, disposable income levels and household budgets are set to remain decidedly strained for the majority of the forecast period as increased taxes and charges are likely to reduce the overall value of personal earnings and limit the potential for growth in cheese.

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