Today: October 23, 2016, 1:38 am

Ireland colour cosmetics market: Eurosales International the leading player during 2012
Colour Cosmetics in Ireland - a new market research report on 2014-04-18 03:14:05
For the first time, Eurosales International became the leading player within the Ireland colour cosmetics market, increasing its category share to 16% in 2012. This occurred, despite the former leader, L´Oréal maintaining its value share at 13%. Eurosales International benefited from increased distribution of the Essence and Catrice brands nationwide. The popularity of the two brands over 2012 was the result of improvements in their formulas and was boosted by the lower disposable incomes of many Irish women. The brands are also becoming increasingly popular among younger demographics, with Essence releasing a special edition range to coincide with the release of the latest Twilight movie.

Colour cosmetics in 2012 saw the widespread availability of BB (beauty balm) creams by the main players, with Rimmel being one of the last of the major international brands to launch its own BB cream products. BB creams in Ireland differ in other countries as the fair complexions of Irish people mean they do not want their skin whitened or brightened. Instead the product highlights a 24-hour hydration and is a hybrid between a foundation and a tinted moisturiser. BB creams have been well received by beauty bloggers and experts which have assisted in the 5% growth of other facial make-up in 2012. There have also been significant trials of BB creams by Irish consumers, which also helped drive sales of the overall category.

While the category performed well in 2012, colour cosmetics is expected to achieve a constant value CAGR of just 1% over the forecast period. While the industry performed well in 2012, this was coming back from falling levels and it is not expected that there will be significantly higher levels of growth in the industry as a whole. While it is believed that Ireland is coming to the end of its economic difficulties and as consumer confidence slowly begins to turn, it is envisioned that the mass market will benefit from economic turbulence. This is because consumers will come to believe that mass products perform just as well as premium products. Moreover, even when disposable incomes do start to increase, consumers will continue to opt for a cheaper product that they know works just as effectively.

Click for report details: ..

Browse all Consumer Goods Market Research Reports ..

Browse all Consumer Goods Company Profile Reports ..

Browse all Latest Market Research Reports ..

About Us is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles,’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.

Press Information

Published by
Mike King
London: +44 (0) 203 086 8600

# 560 Words
Related Articles
More From Finance
P2P lending platform Monexo partners with IDBI-Trusteeship [..]
For Immediate Release: 2nd September 2016 MUKESH BUBNA, CEO Monexo Fintech Pvt Limited P2P [..]
Day Trade to Win New September Class [..]
Sold Out? New Class Added – On September 6, 2016, is launching a brand new eight-week trading boot camp [..]
FTM (Forget The Market) Reopens 3 Shares [..]
Port Vila, Vanuatu, 28th July 2016 - Investment firm FTM today announced the reopening of three separate share options, projected [..]
Ex-Citibanker Launching Online P2P marketplace in India [..]
A study conducted by World Bank shows that MSMEs in India face an estimated credit gap of INR 20.9 trillion [..]
New Frontier Portfolios Top Morningstar Rankings
New Frontier’s global strategic portfolios topped the Global Balanced Strategic/All-Inclusive category of the latest Morningstar ETF [..]

Disclaimer: If you have any questions regarding information in this press release please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims the content included in this release.