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Depilatories in Ireland

Ireland depilatories market: EUR 8 million industry forecast during 2012

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2014-04-18 03:09:03 - Depilatories in Ireland - a new market research report on

The Ireland depilatories market is characterised by Gillette, which held a 47% value share in 2012. The company´s position stems from the popularity of its Gillette Satin Care in women´s pre-shave with an 86% value share. Gillette has a wide reach in the Irish market and benefits from strong brand recognition among Irish consumers and loyalty within this category.

Value of sales of depilatories grew by 2% in 2012 to €8 million. The category is still benefiting from a shift from salon to home treatments for hair removal. Reductions in disposable incomes mean people cannot afford to go to salons as often as they used to which is reflecting positively on the market.

Sales of depilatories are expected to register a CAGR



of 2% in constant value terms over the forecast period, with all types of products expected to perform well. Products will continue to improve and consumers will continue to reduce spending, switching from salon to home products that will prove favourable for the category.

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