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Ireland fragrances market: Calvin Klein the leading player with 15% value share during 2012
Fragrances in Ireland - a new market research report on 2014-04-18 03:06:02
Calvin Klein leads the Ireland fragrances market with a 15% value share in 2012. Chanel, meanwhile, achieved a 7% value share with Christian Dior and Lancaster registering 6% value shares each. Beyond these, the fragrances category remains extremely fragmented with rankings tending to be heavily influenced by high profile product launches on an annual basis supported by heavy weight short-term promotional campaigns.

Despite assurances by economic observers that Ireland´s economy has begun to see positive growth following prolonged recessionary conditions, consumer spending remains at stubbornly low levels, as discretionary incomes continue to come under pressure from increased taxation, levies and charges. The result is that consumers remain fearful of the future and are focused on debt reduction and savings and on limiting non-essential purchases.

Fragrances is expected to achieve a CAGR of 2% over the forecast period to 2017. Continued growth is likely due to ongoing new product launches, despite the maturity of the category and continued financial constraints amongst consumers. Celebrity fragrances and endorsements will remain a feature with closer tie-ins to music/film launches becoming prevalent.

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