Today: June 26, 2016, 1:49 pm

Ireland hair care market: EUR 150 million industry forecast by 2017
Hair Care in Ireland - a new market research report on 2014-04-18 03:03:01
International brands dominate the Ireland hair care market and the top three companies in 2012 held a significant 73% value share of hair care. Procter & Gamble ranked first with 36%, followed by Laboratories Garnier in second place with 22% and Unilever in third place with 15%. Building strong brand recognition and new product developments has assisted in the dominant position in which they find themselves. The very few domestic brands competing in the market tend to be premium products, specifically in natural and/or organic ranges, which incorporate hair care products into an overall skin care package.

Despite continued promotional activity, hair care registered growth of 2% in 2012 with value sales reaching €145 million. As disposable incomes remain low, discounting and promotional activity assist in driving sales. There is a perception among some consumers that these reduced prices are the correct prices for hair care products. Nonetheless, unit prices are increasing which has assisted value growth.

Hair care is expected to achieve a constant value CAGR of 1% over the forecast period, to reach sales of €150 million in 2017. The maturity of this category means there is little scope for significant new growth. However, there are possibilities for constant value sales to grow over the period via new product launches by improving formulations and performance.

Click for report details: ..

Browse all Consumer Goods Market Research Reports ..

Browse all Consumer Goods Company Profile Reports ..

Browse all Latest Market Research Reports ..

About Us is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles,’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.

Press Information

Published by
Mike King
London: +44 (0) 203 086 8600

# 408 Words
Related Articles
More From Finance
New Frontier Portfolios Top Morningstar Rankings
New Frontier’s global strategic portfolios topped the Global Balanced Strategic/All-Inclusive category of the latest Morningstar ETF [..]
The Robinhood of Wall Street: No Fee [..]
The securities and exchange industry has always been known to charge high. Today your average broker has come down drastically [..]
New Frontier Portfolios Top Morningstar Rankings
Boston, April 14, 2016—New Frontier’s global strategic portfolios topped the Global Balanced Strategic category of the latest [..]
Finding an Excellent Tax Lawyer with the [..]
Sound Advice about Finding an Excellent Attorney When an individual requires legal representation, whether for an IRS tax debt [..]
First Gothenburg Bancshares to acquire Nebanco, Inc.
Denver, CO: March 24, 2016 – First Gothenburg Bancshares, Inc., the holding company for First State Bank, Gothenburg, Nebraska [..]

Disclaimer: If you have any questions regarding information in this press release please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims the content included in this release.