Today: February 9, 2016, 12:52 pm

Ireland oral care market: Colgate-Palmolive the leading player with 25% value share in 2012
Oral Care in Ireland - a new market research report on 2014-04-18 03:45:03
Colgate-Palmolive leads the Ireland oral care market with a 25% value share. The company benefits from strong brand loyalty to Colgate toothpaste products amongst Irish consumers and maintains a 41% share of this category in 2012 ahead of GlaxoSmithKline on 40%. The company ranked second in toothbrushes with a 22% share behind Procter & Gamble (32%) and second behind Pfizer Consumer Healthcare (73%) in mouthwashes/dental rinses with 9% value share.

With Irish retailing struggling to recover and consumer spending remaining stubbornly low, the level of discounting and price promotions continues to remain high. Oral care products, most notably toothpastes and manual toothbrushes, remain prime targets for retailers, especially supermarkets and discounters, striving to boost volume sales and retain consumer interest. Electric toothbrushes equally continue to be offered at half the recommended retail price especially, in the run-up to Christmas, with discounted prices visible across all retail channels, including department stores and pharmacies.

Oral care in Ireland is expected to achieve a CAGR of 2% in constant value terms over the forecast period. As part of necessary cuts to public spending, Ireland´s government must continue with its programme of budgetary reductions, with a further €3.5 billion reduction to spending required in 2012 alone. It can be expected that reduced access to free or subsidised dental services following changes to national insurance schemes will discourage consumers from expensive dentistry services and cause them to continue to rely more heavily on affordable mass products. This will provide a welcome boost to a category which is expected to remain heavily reliant on promotional and discounting activity to drive volume sales for some time to come.

Click for report details: ..

Browse all Consumer Goods Market Research Reports ..

Browse all Consumer Goods Company Profile Reports ..

Browse all Latest Market Research Reports ..

About Us is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles,’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.

Press Information

Published by
Mike King
London: +44 (0) 203 086 8600

# 464 Words
Related Articles
More From Finance Announces New Trader Counsel Services
LONDON - Jan. 25, 2016 - British financial news source has announced that it will now be offering the [..] Offers Free Advice For Getting Completely [..]
Everyone has some degree of debt to deal with. Some folks have a lot of it, and they need to [..]
Offshore Processing slashes credit card processing costs [..]
High risk and high volume merchants engaged in unconventional trades, such as Adult Content, Adult Goods, Online Casinos, Online [..]
Real-Estate-Yogi Offers Free Advice to Returning Veterans [..]
Veterans of the United States are returning from active duty and need places to live. It is up to lenders [..]
The Experts at Explain How to [..]
Foreclosures have gone through a decrease over the past decade, but that doesn’t mean they don’t still happen. People who [..]

Disclaimer: If you have any questions regarding information in this press release please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims the content included in this release.