2014-04-18 03:45:03 - Oral Care in Ireland - a new market research report on companiesandmarkets.com
Colgate-Palmolive leads the Ireland oral care market with a 25% value share. The company benefits from strong brand loyalty to Colgate toothpaste products amongst Irish consumers and maintains a 41% share of this category in 2012 ahead of GlaxoSmithKline on 40%. The company ranked second in toothbrushes with a 22% share behind Procter & Gamble (32%) and second behind Pfizer Consumer Healthcare (73%) in mouthwashes/dental rinses with 9% value share.
With Irish retailing struggling to recover and consumer spending remaining stubbornly low, the level of discounting and price promotions continues to remain high. Oral care products, most notably toothpastes and manual toothbrushes, remain prime targets for retailers, especially supermarkets and discounters, striving to boost volume sales and retain consumer interest. Electric
toothbrushes equally continue to be offered at half the recommended retail price especially, in the run-up to Christmas, with discounted prices visible across all retail channels, including department stores and pharmacies.
Oral care in Ireland is expected to achieve a CAGR of 2% in constant value terms over the forecast period. As part of necessary cuts to public spending, Ireland´s government must continue with its programme of budgetary reductions, with a further â¬3.5 billion reduction to spending required in 2012 alone. It can be expected that reduced access to free or subsidised dental services following changes to national insurance schemes will discourage consumers from expensive dentistry services and cause them to continue to rely more heavily on affordable mass products. This will provide a welcome boost to a category which is expected to remain heavily reliant on promotional and discounting activity to drive volume sales for some time to come.
Click for report details: www.companiesandmarkets.com/Market/Consumer-Goods/Market-Researc ..
Browse all Consumer Goods Market Research Reports www.companiesandmarkets.com/Market/Consumer-Goods/Market-Researc ..
Browse all Consumer Goods Company Profile Reports www.companiesandmarkets.com/Market/Consumer-Goods/Company-Profil ..
Browse all Latest Market Research Reports www.companiesandmarkets.com/Market/All/Market-Research?aCode=f3f ..
Companiesandmarkets.com is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles, Companiesandmarkets.comâs online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.