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Ireland other dairy market faced significant pressures in 2013
Other Dairy in Ireland - a new market research report on 2014-04-10 15:43:03
Retailing in Ireland continued to face significant pressures during 2013 as the majority of Irish consumers remained unconvinced by government assurances that the worst of the country´s recent economic recession is now over amidst widespread scepticism over signs that growth has returned to the Irish economy. This is unsurprising as the situation continued to deteriorate for the majority of Irish consumers during 2013 as disposable incomes continued to fall, taxes continued to rise and various levies and charges took effect. As a result, the purchase of all non-essential items was curtailed further in the vast majority of Irish households.

Glanbia Plc is set to remain the leading player in other dairy in Ireland in 2013 with a 32% value share. The company´s very strong portfolio of products in the category includes Petit Filous, the child-oriented branded fromage frais which is becoming increasingly popular among Irish parents, Yoplait, Avonmore, Dawn, Weight Watchers and Premier. The company continues to dominates cream as well as fromage frais and quark, the largest categories in other dairy in Ireland. Glanbia maintains very high-profile advertising campaigns for its Yoplait and Avonmore brands in particular.

Other dairy in Ireland is expected to decline in constant value by 2% over the course of the entire forecast period. The non-essential nature of the majority of products in the category combined with the maturity of many other dairy categories precludes the possibility of a strong performance during the forecast period, especially without any significant level of investment and attempts to revitalise brands by the category´s leading manufacturers, a scenario which is unlikely given the current adverse economic conditions which are expected to prevail in Ireland over much of the forecast period.

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