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Skin Care in Ireland

Ireland skin care market: Beiersdorf the key industry player during 2012

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2014-01-27 13:54:03 - Skin Care in Ireland - a new market research report on

Sales in the Ireland skin care market continue to be led by Beiersdorf in 2012 thanks to strong performances from Nivea Body and Nivea Visage brands. With significant recognition of the Nivea brand name among Irish consumers, affordable unit prices and innovative products have been key to the brand´s success in 2012. Despite its leadership, Beiersdorf´s parent company announced that it ceased operating from Ireland from the end of December 2012.

Skin care in Ireland continues to perform well recording growth of 3% in value terms in 2012 to reach €122 million. Despite sales being flat in 2011, mass products began to perform better. As with other categories, discounting and promotions have been boosting sales and assisting with growth as consumers



look for more value for money.

The category is expected to register a CAGR of 2% in constant value terms over the forecast period. Skin care has shown resilience during a very difficult economic period in Ireland. Despite challenges it seems that Irish consumers want to treat themselves and do not want to go without products they feel are essential. It is expected that as a shift in economic recovery is expected towards the end of the forecast period this category will continue to perform well. Ongoing product development will continue to make this category interesting with consumers and there is less of a threat from private label as there is in other categories.

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Mike King
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