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Sugar Confectionery in Ireland

Ireland sugar confectionery market led by Mondelez Ireland Ltd in 2013

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2014-04-10 15:41:02 - Sugar Confectionery in Ireland - a new market research report on

At the end of the review period, Ireland´s domestic sugar confectionery producers remained in a parlous situation after Ireland lost its sugar beet quota during 2005/2006. Irish confectionery producers are now at the mercy of fluctuations in the availability and prices of imported sugar. However, a recent agreement by the EU council of agriculture ministers could see the restoration of the Irish sugar beet industry sooner than previously expected. Talks on the reform of the Common Agricultural Policy (CAP) have led to an agreement which could see sugar beet restrictions lifted by 2017.

The recently renamed Mondelez Ireland Ltd is expected to be the leading player in sugar confectionery during 2013 with a 34% value share. The company offers numerous brands



in the category, including the four leading brands: The Natural Confectionery Co and Bassett´s, each with a 7% projected value share in 2013; Maynard´s with 6%; and Trebor with 4%. The company continues to innovate within its existing brand portfolio, offering new variations and building on the strong brand relationships which many Irish consumers have with these brands and products.

Sugar confectionery is expected to increase in constant value at a CAGR of 2% over the forecast period. Despite solid performances from the key brands and the leading players, the unfavourable economic climate in Ireland is likely to limit the level of growth which can be expected in the category. Furthermore, a greater focus on health and wellness among Irish consumers is expected to result in a greater focus on reducing personal intake of sugar and additives as well as increasing the attention promotion of consuming healthier types of packaged food.

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Mike King
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