2014-04-24 04:17:01 - Toilet Care in Ireland - a new market research report on companiesandmarkets.com
Reckitt Benckiser was the clear leader in the Ireland toilet care market throughout the review period and accounted for 33% value share in 2012. The company offers a wide range of toilet care via its Harpic brand and is notably a strong leader in dominant product area toilet liquids, where it accounted for 37% value share in 2012. Harpic benefits from strong consumer awareness, wide distribution and a good reputation for quality.
Toilet care saw a stronger performance in 2012 in comparison to the review period as a whole. Current value sales grew by 1% in the year in comparison to a review period CAGR of -3%. This was partly due to inflationary factors, with 2009 and 2010 notably seeing deflation.
In addition, however, the shift towards private label slowed due to a higher sales base. Toilet care has the highest value share for private label across home care at 29% in 2012.
With ongoing financial worries for many consumers, there will be a growing reluctance to purchase value-added toilet care during the forecast period. Consumers are reassessing their notions of convenience as they seek to save money, with a growing number likely to opt for more affordable toilet liquids during the forecast period rather than higher-priced products such as in-cistern devices or ITBs.
- 1% current value growth from 2011 to reach â¬7 million in 2012
- Price promotions and a shift to lower-priced product areas and private label constrain value growth in 2012
- Mixed unit price performance seen in 2012
- Reckitt Benckiser loses share marginally from 2011 but retains strong lead with 33% value share in 2012
- 1% constant value CAGR expected for forecast period
Click for report details: www.companiesandmarkets.com/Market/Consumer-Goods/Market-Researc ..
Browse all Consumer Goods Market Research Reports www.companiesandmarkets.com/Market/Consumer-Goods/Market-Researc ..
Browse all Consumer Goods Company Profile Reports www.companiesandmarkets.com/Market/Consumer-Goods/Company-Profil ..
Browse all Latest Market Research Reports www.companiesandmarkets.com/Market/All/Market-Research?aCode=f3f ..
Companiesandmarkets.com is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles, Companiesandmarkets.comâs online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.