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"Irons in Poland" is now available at Fast Market Research


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2014-03-27 22:23:19 - New Consumer Goods research report from Euromonitor International is now available from Fast Market Research

In Poland, sales of irons grew insignificantly in volume terms to reach 1.1 million units, while growing by 4% in current value terms to PLN171 million in 2013. Irons is a very saturated category in Poland with a penetration level of 98% of households in Poland. As volume sales are primarily driven by the replacement of old products and upgrades from more economical models, price promotions and discounting are the major tools enhancing consumption.

Euromonitor International's Irons in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and

offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2018 illustrate how the market is set to change.

Full Report Details at
- www.fastmr.com/prod/784522_irons_in_poland.aspx

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

* Get a detailed picture of the Irons market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Partial Table of Contents:

IRONS IN POLAND
Euromonitor International
March 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Irons: Volume 2008-2013
Table 2 Sales of Irons: Value 2008-2013
Table 3 Sales of Irons: % Volume Growth 2008-2013
Table 4 Sales of Irons: % Value Growth 2008-2013
Table 5 Sales of Irons by Format: % Volume 2008-2013
Table 6 NBO Company Shares of Irons: % Volume 2009-2013
Table 7 LBN Brand Shares of Irons: % Volume 2010-2013
Table 8 Forecast Sales of Irons: Volume 2013-2018
Table 9 Forecast Sales of Irons: Value 2013-2018
Table 10 Forecast Sales of Irons: % Volume Growth 2013-2018
Table 11 Forecast Sales of Irons: % Value Growth 2013-2018
Zelmer SA in Consumer Appliances (poland)
Strategic Direction
Key Facts
Summary 1 Zelmer SA: Key Facts
Summary 2 Zelmer SA: Operational Indicators
Company Background
Production
Summary 3 Zelmer SA: Production Statistics 2013
Competitive Positioning
Summary 4 Zelmer SA: Competitive Position 2013
Executive Summary
Slowdown in Polish Consumer Appliances
High Interest in Energy-efficient Large Appliances
Poland - Strong Manufacturer of Consumer Appliances in Europe
Intensive Competition in Polish Consumer Appliances
Electronics and Appliance Specialist Retailers Continue Dominating in Distribution of Consumer Appliances
Key Trends and Developments
M&a Activities in Polish Consumer Appliances
Production of Consumer Appliances in Poland
Distribution Landscape - Internet Retailing and Discounters Gain Share
Changes in Legislation
Market Indicators
Table 12 Household Penetration of Selected Total Stock Consumer Appliances by Category 2008-2013
Table 13 Replacement Cycles of Consumer Appliances by Category 2008-2013
Market Data
Table 14 Sales of Consumer Appliances by Category: Volume 2008-2013
Table 15 Sales of Consumer Appliances by Category: Value 2008-2013
Table 16 Sales of Consumer Appliances by Category: % Volume Growth 2008-2013
Table 17 Sales of Consumer Appliances by Category: % Value Growth 2008-2013
Table 18 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2008-2013
Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2008-2013
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2008-2013
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2008-2013
Table 22 Sales of Small Appliances by Category: Volume 2008-2013
Table 23 Sales of Small Appliances by Category: Value 2008-2013
Table 24 Sales of Small Appliances by Category: % Volume Growth 2008-2013
Table 25 Sales of Small Appliances by Category: % Value Growth 2008-2013
Table 26 NBO Company Shares of Major Appliances: % Volume 2009-2013
Table 27 LBN Brand Shares of Major Appliances: % Volume 2010-2013
Table 28 NBO Company Shares of Small Appliances: % Volume 2009-2013
Table 29 LBN Brand Shares of Small Appliances: % Volume 2010-2013
Table 30 Distribution of Major Appliances by Format: % Volume 2008-2013
Table 31 Distribution of Small Appliances by Format: % Volume 2008-2013

Full Table of Contents is available at:
-- www.fastmr.com/catalog/product.aspx?productid=784522&dt=t

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at www.fastmr.com or call us at 1.800.844.8156.


Author:
Bill Thompson
e-mail
Web: www.fastmr.com
Phone: 18008448156

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