Free Submission Public Relations &
Deutsch English

Colour Cosmetics in Italy

Italy colour cosmetics market: L’Oréal Paris the leading industry player during 2012

Print article Print article
2014-01-22 14:49:01 - Colour Cosmetics in Italy - a new market research report on

L´Oréal Paris was the leading brand in the Italy colour cosmetics market during 2012 with a 13% value share, followed by Coty Italia´s Rimmel brand at 9%. Although they still hold first and second ranks in value share in Italy, L´Oréal, Coty and third-ranked Procter & Gamble Italia lost some ground in 2012 due to the increasing role of other emerging brands like Kiko, which went from a value share of 1% in 2008 to a 5% value share in 2012, thanks to strong promotional activity and new launches.

Despite the scarce consumer confidence in 2012, slowing down due to the difficult economy and increasing taxation that decreased their spending capabilities, Italian customers are demonstrating a continuous interest in colour cosmetics,



as using these products is considered helpful from a psychological point of view both for men and women.

Going forward, colour cosmetics growth is expected to slow down, with nail products being the only category still showing positive increases throughout the years, thanks to the fact that it combines lower prices with fun effects and colours that allow customers to indulge in something different. Overall, colour cosmetics is expected to see a constant value CAGR of -0.3%. Constant value sales of lip products and facial make-up will decline at CAGRs of -1% and -2%, respectively, whereas constant value sales of nail products are expected to rise at a 2% CAGR.

Click for report details: ..

Browse all Consumer Goods Market Research Reports ..

Browse all Consumer Goods Company Profile Reports ..

Browse all Latest Market Research Reports ..

About Us is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles,’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.

Mike King
Phone: London: +44 (0) 203 086 8600

Disclaimer: If you have any questions regarding information in these press releases please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims contents contained in this release.
Latest News
Read the Latest News


Terms & Conditions | Privacy | About us | Contact