2014-01-22 14:49:01 - Colour Cosmetics in Italy - a new market research report on companiesandmarkets.com
L´OrÃ©al Paris was the leading brand in the Italy colour cosmetics market during 2012 with a 13% value share, followed by Coty Italia´s Rimmel brand at 9%. Although they still hold first and second ranks in value share in Italy, L´OrÃ©al, Coty and third-ranked Procter & Gamble Italia lost some ground in 2012 due to the increasing role of other emerging brands like Kiko, which went from a value share of 1% in 2008 to a 5% value share in 2012, thanks to strong promotional activity and new launches.
Despite the scarce consumer confidence in 2012, slowing down due to the difficult economy and increasing taxation that decreased their spending capabilities, Italian customers are demonstrating a continuous interest in colour cosmetics,
as using these products is considered helpful from a psychological point of view both for men and women.
Going forward, colour cosmetics growth is expected to slow down, with nail products being the only category still showing positive increases throughout the years, thanks to the fact that it combines lower prices with fun effects and colours that allow customers to indulge in something different. Overall, colour cosmetics is expected to see a constant value CAGR of -0.3%. Constant value sales of lip products and facial make-up will decline at CAGRs of -1% and -2%, respectively, whereas constant value sales of nail products are expected to rise at a 2% CAGR.
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