2014-01-22 14:45:02 - Deodorants in Italy - a new market research report on companiesandmarkets.com
During 2012, Unilever´s Dove brand led the Italy deodorants market with a 13% value share, followed by Beiersdorf´s Nivea Deodorant at 11%. Multinationals own the most famous and advertised brands in the category.
During 2012, men´s deodorants saw gains in sales, gaining shares from unisex ones, as a sign that men look for product that address their specific needs.
Constant value sales of deodorants are expected decline at a CAGR -1% between 2012 and 2017, with good performance of sprays and roll-ons counterbalancing negative growth for other formats. There will also be increasing consumer interest in multifunctional products.
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